By Christina Feeney (@CFeeney)
In life they say ‘timing is everything,’ so why shouldn’t that apply to Twitter? Have you ever wanted to send a tweet at a specific time? Have you held an event and wanted to continually remind followers? Is there a product upgrade that happens bi-monthly that you want to make known? Well marketers, PR folks, business execs and tweople, I give you TwAitter – the latest and greatest to jump on the band-twagon :-).
TwAitter’s main purpose is to help users schedule specific tweets to appear whenever and as often as they’d like. For example, if you want to let followers know you’re headed out on vacation at 5:00, but will be slammed with work until then you can schedule a tweet. For clients, if you know an announcement will be going out at 9:00 a.m. on a Monday, you can schedule the tweet Friday afternoon. Additionally, TwAitter performs similar functions to Twitter, managing your feed, displaying mentions of your handle and grouping users of your choosing.
TwAitter allows you to not only tweet, view feeds and group users, but it schedules tweets as well. It’s a one stop shop with added functionality that can be very beneficial for both personal and professional use.
TwAitter is an easy way to stay on top of your to-do list, ensuring that tweets don’t fall through the cracks of a busy work week. You’re able to schedule an important message the moment it comes up instead of scrambling in the 11th hour. TwAitter is free and easy to use, making it a helpful tool for any Twitter repertoire.
TwAitter is super helpful, but here’s the thing, you can’t forget about the engagement side of tweeting. It’s very easy to get caught up in scheduling tweets; shooting news out into the twitterverse with no follow-up. But what if someone response to that news, replies back and wants to know more? If you use TwAitter solely to schedule tweets and not follow up on them to engage, then it starts to get a little “spammy.”
With so many Twitter tools and apps, you may have glanced right over TwAitter, but it’s definitely worth a second look. So long as you take the time to follow up on your tweets, this tool can really help you stay on track.
Based on my research, experimentation and all of the pros, I would give TwAitter a big 4 out of 5 slices. You should check it out!!