Last week New York City’s streets were filled with social savvy SHIFTers jetting from one panel to another for New York’s Social Media Week. Below SHIFT’s own Reshma Fernandes (@reshma) shares a few insights into one of the panels she attended:
Can We Tweet Yet? Social Media in Financial Services – hosted by Actiance on 12/15 (Joanna Belbey) @belbey
Key takeaways
- Social media deployment is a lot more successful when all the internal stakeholders from HR to legal to security departments are at the table at the beginning of the decision making process
- The Regulators treat social media the same way as any other client communication so record keeping is of paramount importance
- Put together a social media policy – every employee that represents your brand should undergo training on social media do’s and don’ts since finance is heavily regulated
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