SHIFT Communications Wins Digital/Social Agency of the Year

Yesterday was an exciting day at SHIFT Communications – the Holmes Group named SHIFT the 2012 Digital/Social Agency of the Year and it is such an honor! SHIFT was up against some stiff competition beating out the likes of Edelman, Ogilvy and Weber Shandwick for the prestigious award. We’ve worked hard to help pave the digital/social path for PR and it’s so great to see the hard work pay off. To demonstrate SHIFT’s appreciation and excitement, we’ve polled all three offices to find out how some SHIFTers reacted to the news:

“I literally shouted … okay, I almost freakin’ cried … when I first heard this news. I am so proud and happy for my hard-working, fun-lovin’ colleagues at SHIFT Communications!”

-Todd Defren, Principal

Boston:

“When you’re surrounded by so many smart people every day, you can sometimes take it for granted. But this is one of those moments that makes you say ‘wow, I work for a market leader – I’m a part of a game-changing company.’ Words can’t even describe the sense of pride I feel today in being a member of the SHIFT family. Congrats to the entire team!”

-Zach Servideo, Account Manager

“I was thrilled to hear we won this prestigious award! All PR people know social is growing in importance all the time, but SHIFT is at the forefront of integrating it into each and every program we run.”

-Julie Staadecker, Account Manager

“At a time when every PR/marketing/communications agency is clamoring to devise the newest and best social media strategies for their clients, it is a HUGE honor to be dubbed THE agency for social and digital by the industry standard aka The Holmes Report.  Add to that the fact that SHIFT is a midsize agency that consistently competes with the Goliath PR firms of the world on digital account work, and you’ve got one happy, scrappy bunch of social media enthusiasts.  The coolest part to me about the award – and indicative of SHIFT culture – is that I know it only fuels all of us to continue to push the envelope on digital further. The best is yet to come…”

-Amanda Guisbond, Senior Account Executive

“When I joined SHIFT just over a year ago, I already had the impression that it was a social media heavyweight. Since then, I’ve learned so much about how companies should use social media to communicate with their key stakeholders.  Everybody at SHIFT is interested, engaged and, most importantly, curious about this issue.  We’re still dealing with a lot of unknowns and best practice is evolving.  When a SHIFTer isn’t certain about how a social media situation might play out, they’re honest enough to admit it and dedicated enough to make sure they find out!”

-Dominic Weeks, Account Manager

San Francisco:

“Hearing the news just made me realize once again that I am so lucky to work here. I am very fortunate to work with such incredible talent and proud of the work we’ve accomplished.”

-Matt Nagel, Senior Account Executive

“F#$% yeah!”

-Aaron Heinrich, Firm Director

“Ballah! Our clients have always seen us as one of the best digital/social agencies in this business — how fantastic to receive industry recognition from Holmes Group! And how else to spread the news? Across every social media platform linked to my name…of course. :)”

-Kristine Lee, Account Manager

New York City:

“We’re fortunate enough to have smart, forward-thinking clients who allow us to take chances with digital media. Our clients have come to rely on campaigns and programs that combine traditional and social PR activities, instead of acting as separate entities. This is where SHIFT has found its strength, and it’s fantastic to be recognized for it. “

-Danielle Mancano, Senior Account Manager

“In the last year or so, I’ve noticed such a shift in the type of counsel our clients value most, and that’s our advice on digital and social strategy. As an agency we’ve been working hard to give the best advice and ideas possible, and it’s cool to see that those efforts have had an impact.”

-Alexandra Brooks, Account Executive

“#Winning!”

-Justine Navaja, Account Director

“I’m so proud to be part of agency that continuously delivers fantastic client work and is recognized for our growth in digital/social. GO SHIFT!”

-Donna Ho, Account Coordinator

2 Responses to “SHIFT Communications Wins Digital/Social Agency of the Year”


  1. 1 mavis April 25, 2012 at 5:28 pm

    who is Holmes?


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