Archive for the 'New York Office' Category



Facebook Timeline Launches: Four tips to keep personal information private

By Marlesse Marino (@marlesse)

It is official folks, Facebook Timeline is here! Instead of a seeing a disjointed list of wall comments, status updates, mobile uploads and Farmville requests, the new Timeline displays an organized and visually interactive story of your Facebook life dating back to when you first signed up with the social networking site.

Facebook users will also have access to a new tool called Activity Log. According to a blog post by the Timeline team, “your activity log is a place where you can review all your posts and activity, from today back to when you first started using Facebook. Only you can see your activity log.”

Along with the awesome new interface (it’s seriously beautiful, check it out here if your profile hasn’t updated yet), comes a potentially not-so-awesome new way to expose parts of your life that you never intended to share with your employers, clients and my personal nightmare – FAMILY MEMBERS. In a September post, former Mashable editor-at-large, Ben Parr went so far as to state that Facebook Timeline was assisting in euthanizing the concept of privacy.

According to the Facebook blog, “Timeline gives you an easy way to rediscover the things you shared, and collect your most important moments.” While this sounds poignant, there are certain “important moments” on Facebook that I would appreciate that no one “rediscovers.”

With Timeline making it easier than ever to find out what your best friend ate for lunch two years ago, or for others to find out what you wore on Halloween as a college freshman (Cave Girl – don’t judge), I thought it would be pretty useful to provide a refresher on Facebook privacy and the perils of over-sharing on the Internet.

1. Update your privacy settings: Since Timeline shows everything you’ve posted in a single view, it provides easy, scrollable access to your past Facebook blunders. Although Facebook Timeline is rolling out today, you have a seven-day review period to go through your profile and hide or delete unwanted posts, so take advantage. Facebook offers security and privacy tools for a reason – use them!

(Photo courtesy of SpaceDust.AtSpace.com)

2. Be mindful of who you talk to online: The old saying, “stranger danger” is definitely applicable to people you talk to on Facebook or any social networking tool, not just the weirdos in vans with tinted windows advertising free candy. Take for example, this story by New York Times Bits blogger, Nick Bilton. After receiving a comment from a user on Instagram, Nick goes on a 10-minute stalking session on Google which culminates with him finding the full name, phone number, home address and place of employment of a person who commented on a few of his Instagram photos. You would think that writer for The New York Times won’t hunt down your personal address for fun, right? If you did, read Nick’s article proving you very wrong.

3. Discriminate when deciding to share information:  There are tons of Facebook applications out there, so be cautious when allowing anything to access yours and your friends’ personal information on Facebook. For an extreme example of the amount of information you share when you permit application access to your account, check out Take This Lollipop. Take This Lollipop is an interactive short video, which shows a deranged man in a windowless room looking at YOUR Facebook page. The site asks you to sign in with your Facebook login, takes information from your account and weaves it into the video. You get to watch a creepy man stroke pictures of you with his grimy hands, and then continue to stare in horror while he use Google Maps to find out where you live. This video terrified me to the point that I deleted every app that was on my account.

4. If you have to ask, don’t post: If you have to question whether something is inappropriate, don’t post it. It probably is, so just tell your friends in person. The Internet will not be at a loss if your potentially inappropriate comment doesn’t make it onto the World Wide Web. Even if your privacy settings are extremely limited, an error in the system can make that once-private comment available to everyone. Just last week, Facebook had a snag that exposed personal, private photos of many of its users, including Mark Zuckerberg. The glitch was fixed almost immediately, but the system was down for enough time for me to get the personal photo below of Zuckerberg hanging out with his girlfriend and his adorable dog below!

 

These tips boil down to one thing: Once you post something to the Internet, it’s there forever. Think twice before you hit enter, especially now that Timeline allows for even easier access to your private life.

What are your thoughts on Facebook Timeline? Do you think it puts an end to privacy? What steps are you taking to keep your personal information hidden?

Inside the SHIFT Studio: Danielle Mancano

  1. Name – Danielle Mancano
  2. Hometown – Aston, PA (Outside of Philadelphia)
  3. Where did you go to college? Undergrad: Lynchburg College, Lynchburg, VA Grad: Boston University, Boston, MA
  4. How long have you worked at SHIFT? 7 years
  5. Use four words to describe yourself: Needs a drink, badly!
  6. What made you enter the PR industry? I wanted a career where I could write, be creative, learn something new everyday, and interact with different people. At first, I was working for a local newspaper in southwest Virginia and then decided to move to PR.
  7. When you Google yourself, what’s the first thing that pops up? My Google+ or LinkedIn profile
  8. What blogs or Web sites do you ready everyday? Too many to count…PR Week, Twitter, Facebook, Venturebeat, TechCrunch and Mashable
  9. If there were a cocktail created just for you, what would you name it? “More fun after drinking” because well, it would create a lot of fun for you after drinking it.
  10. Tell us something unexpected/surprising about you: I won a dance scholarship when I was 14 to dance in LA for a summer with Paula Abdul—“Straight up now tell me!”

Chatting with blogger-turned-PR pro, Donna Ho

By Katelyn Cross (@Kcross_) and Puneet Sandhu (@puneet86)

Everybody knows Donna Ho (@donnatho) as one of SHIFT NYC’s kick-ass Account Coordinators. But what most people don’t know is that before joining the world of PR, Donna was a fashion blogger. Yep, that’s right. She ventured into the big, exotic world of fashion writing before making a switch to “the dark side.”

As PR people, we’re always looking for feedback from our media contacts, and looking to find better ways to work with them. Now that we had a (former) media person in our midst, we decided to take advantage of her experience in journalism and blogging. We asked Donna a couple of quick questions about switching over, and her thoughts on what we could do better as PR professionals. Check out her answers in the video below, and share your own two cents in the comments!

Why We SHIFT

By Sarah Borup  (@SarahBorup)

The rumor is employee engagement is at an all-time low, but those of us at SHIFT likely wouldn’t agree.  In fact, we might scream out in protest.

Although I’ve only been here for about seven months, I’ve already had the opportunity to work out of each of our offices – Boston, New York City and San Francisco.  Looking around, it isn’t too difficult to see that 100 percent of my colleagues are motivated, abuzz with energy and loving life at SHIFT.  Since I couldn’t boil down the many reasons it’s great to work here, I opened up the floor to the entire Company.  As if we need any more reasons to SHIFT, here are a few additions (all about the people, the culture and the perks):THE PEOPLE

For me, it’s all about the people. I’ve been so fortunate to not only get an opportunity to work with some of the smartest and most creative people in the industry, but to also become friends with them. No, really – it’s true! I moved to Boston from Texas, and didn’t know a soul in the area. The SHIFTers from my office have become an incredible support network, both professionally and personally! It’s a priceless asset to have a work environment filled with people you respect and want to hang out with day after day. – Ciri Haugh (@chaugh)

I love the energy at SHIFT – from the first day I stepped in the office I was met with optimism, passion and enthusiasm for knowledge sharing! – Julie Staadecker (@jstaadecker)

Hands down… the people! We are a charismatic group and being surrounded by people who work hard and play hard make it worth it to come in every day. I know a lot of my friends aren’t as close with some of their coworkers or hang out with them outside of work, simply because they aren’t as awesome as us SHIFTers.  Also, I’ve never met a group of people who love horrible TV as much as I do.  – Justine Routhier (@jmassiello)

Speaking of TV – nowhere else will I find people as passionate about surprisingly underappreciated TV shows (The Walking Dead, anyone?) as I am. – Puneet Sandhu (@puneet86)

Cowboy Todd’s surprise appearances around the SF office. – Cathy Summers (@csumm)

Jim Joyal – ‘nuff said. – KT McGraw (@KTMcGraw_HIT)  (Linda Battaglia and Catherine Allen agreed.)

THE CULTURE

3pm stretch sessions, total request live music Fridays, impromptu pizza parties, razor scooters, SHIFT soccer/softball teams, great summer outing/holiday parties?  – Zach Servideo (@zachservideo)

We’re ballsy! – Erin Albright (@erinealbright)

Laughter every day – Lily Albin (@LilyAlbin)

Opportunities at every turn, A very clear career/growth path, belly laughs at every morning meeting, incredible talent everywhere you look, an environment that feels like home – Megan Lane (@BostonPRPro)

Lots of surprises, like Cuatro de Marcho when a Mexican beer cart went ‘round the office and celebration w/ mariachis and sombreros took place.  – Linda Battaglia (@LBattaglia)

THE PERKS

What other company pays for you to try zip lining, in Honduras! Love Cultural Reimbursement and SHIFT! – Kristen Zukowski **SHIFT supports a healthy work-life balance and makes sure the life part is exciting by sponsoring an out-of-work activity of our choice.  Think concert tickets, sports games, plays, day trips. 

I got to use my cultural reimbursement to help get me to Bonnaroo. Seriously. Plus, since we have a NYC office, I shaved 4 hours off the marathon driving session by going down there to work before my trip. Not many companies could ever accommodate that, and it’s just another reason why SHIFT’s a special place. – Andrew Waber (@letspercolate

Ejector Seat Friday! I’m waiting for my moment and the anticipation is INSANE.  – Mallory Cloutier (@Mallory_C) **During the occasional Friday staff meeting, a name gets pulled out of a box and the chosen person is immediately ejected from the workday.  Tough life, huh?

Stocked Peapod cabinets, Ejector Seat Friday. There’s just too many for me. – Catherine Allen (@catherineallen) (Lily Albin is a fan of the 24/7 fully loaded cabinets and fridge as well.)

Battle of the Brand Pages: Can Google+ Pages Knockout Facebook?

By Marlesse (@marlesse)

Last week, Google announced that it will offer Google+ Pages to brands, businesses and celebrities. Heading up to and following the announcement, speculation surfaced from tech and social media buffs alike as to whether Google+ pages could be the game-changer for the budding social network.

Despite largely positive reviews from users and reviewers alike, Google+ has yet to regain its early momentum (the site went from 0 to 20 million unique visitors in three weeks!) and instead, has seen slumped engagement numbers – the most recent report from Chikita, a data analytics company, shows that since the launch of the network, traffic has fallen 60%. Google+ received even more heat after Michael DeGusta from UnderStatement.com posted the infographic below showing that the majority of Google’s management either don’t have a Google+ account, or have never even posted.


Instead of jumping into the fray, let me lay out an overview of all that Google+ Pages can do for brands and other commercial names. That way, you can decide for yourself whether Google+ will take over the world with a bang, or go out with a whimper.

How to launch a Google+ Page:

Google created an online guide that shows brands how to:

  • Launch the page
  • Share updates
  • Promote the page
  • Measure analytics such as traffic and interactions to determine how they affect the brand

My favorite thing about Google+ is the ease with which corporations can engage their followers. I’ve listed a few tools below:

Tailor Messaging through circles:

Because Google recognized that different people are interested in different parts of a business, it incorporated Circles into its social network. This way, brands and friends alike can tailor messages to specific people. Facebook also saw the merits to tailoring messages and quickly launched Friends Lists.

Chevrolet is already making use of Circles on its Google+ test page. The brand sent out an update to its followers asking about their interests so they make sure to keep them looped into their favorite topics. Chevrolet gave its fans the following options to choose from: Outdoors & Recreation, Events & Entertainment, Racing & Performance and Innovations.

Receive Direct Follower Feedback with Hangouts:

With Hangouts, brands can host video chats with up to ten participants. While it seems that this is something that only smaller companies could really take advantage of, the X Games Google+ Page has already held a Winter X Games Hangout with athletes Louie Vito, Mat Hoffman, Sarah Burke, Brian Deegan, Ryan Nyquist and host Brandon Graham. In addition to the athletes, X Games hosted a contest to select a few fans to join the Hangout and ask some of their favorite athletes a few questions. If you want to checkout a video of the hangout, you can go directly to the X Games Google+ page or go view the video on YouTube here.  So while this function may seem limited, it doesn’t mean it’s entirely irrelevant to big companies!

Immediate Access to Google+ Brand Pages through Google Search:

Google’s newest feature, Direct Connect, makes it dead simple for users to find and follow brands on Google+ through a normal Google Search. If a user wants to find a brand on Google+, all they have to do is type ‘+’ in Google search, followed by the brand or business they want to follow. So if a user wants to follow Macy’s, they would simply type ‘+Macy’s’ in the Google Search box and it will bring up a direct link to the Macy’s Google+ Page.

And these are just some of the high-level features! Now that Google+ Pages has been launched, do you think more people will engage on Google+, or do you think Facebook is just too big to compete with? Include your thoughts below!

Inside the SHIFT Studio: Talia Andrews-Rankin

1. Name: Talia Andrews-Rankin       

2. Hometown: Clinton, CT

3. Where did you go to college: Syracuse University

4. How long have you worked at SHIFT: 5 months

5. Use four words to describe yourself: Bubbly, personable and energetic extrovert.

6. What made you enter the PR industry: My uncle. He told me I was a natural and got me my first internship.

7. When you Google yourself, what’s the first thing that pops up: My less-than-impressive college soccer statistics and a Kodak press release. Exciting, I know!

8. What blogs or Web sites do you read every day: CNN.com, Nytimes.com, People.com and Wsj.com are top.

9. If there was a cocktail created just for you, what would you name it: Tallini! It would be a like a Bellini – but champagne and strawberry juice!

10. Tell us something unexpected/surprising about you: I have an EXTREME phobia of fish. I’m not just talking piranhas and other large fish…even the tiniest minnows send me swimming in a panic for shore.

11. What do you feel is your greatest personal success in PR thus far? While I’m sure there are more to come, successfully pitching David Pogue is up there on the top!

Inside the SHIFT Studio: Nicole Kruse

Nicole in Hunter, New York

 

1. Name: Nicole Kruse

2. Hometown: Whittier, CA

3. Where did you go to college: Chapman University

4. How long have you worked at SHIFT: A little over one year, started May 2010

5. Use four words to describe yourself: Loyal, thoughtful, adventurous, and a neat-freak

6.  What made you enter the PR industry: I was a communications major and PR minor in college, but still wasn’t totally sure what career path I wanted to take. I got a summer internship at small PR company in Newport Beach, CA and the owner became a mentor. She helped me to fall in love with the industry.

7. When you Google yourself, what’s the first thing that pops up: Oddly enough, my outdated bio from the previous place I worked.

8. What blogs or Web sites do you read every day: Cupcakes and Cashmere, Outblush, The Local East Village blog on NYTimes.com, Daily Intel on NYMag.com and OCRegister.com.

9.  If there was a cocktail created just for you, what would you name it: It wouldn’t be a cocktail; it would be a nice refreshing icy cold beer colored pink with a ruffle-y pink bottle.

10. Tell us something unexpected/surprising about you: I’ve always wanted to be a contestant on a game show. My family and I tried out for Family Feud when I was in high school, but didn’t make the cut. My dream game show to be a contestant on is Wheel of Fortune.

11. What do you feel is your greatest personal success in PR thus far? Adjusting to and surviving crazy agency life.

Public Relations – A Business of Relationships

By Jenn Eastman

When I first graduated college, I was dead set against going into any kind of sales position.  For some reason, I had preconceived notions that I wasn’t cut out for the sales world—despite lacking any kind of experience.  The obvious (ahem, or not so obvious) second choice was of course PR.

Six years later and I’m starting to realize just how wrong I really was.  The key to sales is usually less about selling and more about relationship building.  Turns out, PR is pretty similar.  There is of course the obvious—our job is to sell our clients to editors across all different kinds of publications.  It requires creative angles, research and a lot of time on the phone.  To a certain extent, you do have to be good at finding unique trends and story ideas—but you could also craft the most novel pitch idea in the world and still not get a reply.

One of the most crucial parts of “selling” any pitch idea or getting good coverage is based on the relationships you build.  I’d heard this many times over but wasn’t really convinced until I saw it starting to come to fruition.  A little over a year ago, I was pitching an editor at Real Simple—she was interested in a few clients but they weren’t a fit for anything immediate that she was working on.  Instead of trying to cram the information about my clients down her throat every other week, I asked her to grab coffee—I wanted to hear about what things she was working on, how she likes to best receive information and how we, as a PR agency, could be most useful to her.

The coffee meeting was very insightful and I was able to introduce her to a broader spectrum of clients across the agency.  Even better, she now had a face to my name, and I could get her the information, in the way she wanted it, that best suited her needs.  The meeting opened up the door to more opportunities—as a result of the relationship, I was able to get a client featured not once, but twice, in the publication’s holiday gift guide.  In addition, it was selected by the editor to appear in a segment they were producing for The Today Show.

Similarly, I came across a freelancer who covered all kinds of home décor trends for various blogs and publications, and asked her to meet up for a quick coffee.  We had a great conversation and she got some good ideas for Good Housekeeping—a publication she had just started to work with.  As it turns out, she ended up being hired full time at the publication shortly after and we were able to work on a number of opportunities together.  It’s resulted three print opportunities and more in the works—and because not everything is a fit for her, she’s happy to pass things along to other editors internally.

At the end of the day, real success in PR truly does come from the relationships you create and foster—it’s a business of relationships.  So while all this time I thought I wasn’t cut out for sales and was avoiding it, turns out I was quite wrong—we’re not so different after all.

What Are YOU Doing to Give Back?

By Katie McGraw (@katiemcgraw24)

As a business, it’s easy to get caught up in the day-to-day.  The bills that need to be paid, the headaches that need addressing, the latest win, or the latest loss.  Still, companies like SHIFT Communications, are finding ways to devote time and resources despite the fact that many businesses have been asked to do more with less.

President Obama once said, “Make no mistake: Our destiny as Americans is tied up with one another.”  With this in mind and with the national push to take part in spurring positive change, more companies are looking at corporate social responsibility as a necessity rather than a choice.

In late 2010, SHIFT engaged in their very own commitment to change by making a concerted effort to devote more time and resources to our Social Good Taskforce.  The SG Taskforce did some thorough research to determine how the company’s time and resources could be leveraged to give back.  In line with this effort, we kicked off the holiday season with a clothing and supply drive to benefit Cradles for Crayons.

Cradles for Crayons (C2C) is a Brighton, MA-based nonprofit organization that provides in-need children with the essentials to feel safe, warm, ready to learn and valued.   According to the National Center for Children in Poverty, there are more than 305,000 Massachusetts children ages 0-12 living in low-income and homeless situations.  To help curb this staggering statistic, Cradles to Crayons partners with social-service organizations in the Boston-area to connect communities in need with resources — new or gently used items in good condition.  While our first effort consisted in the gathering of supplies, we are also working to more actively engage with C2C during an onsite visit this Spring!

There are many benefits to volunteering from a business perspective.  It can provide increased community visibility to improving an organization’s overall brand, but there’s also something to be said for the value as it relates to the people within the company.

SHIFT’s Social Good Taskforce is led by Jen Burns, account manager with the company.  When asked what she believed was the greatest benefit of community engagement from an employee perspective, Jen offered the following:

“We work hard and play hard at SHIFT, so it made sense to tap into this energy to benefit our local community.  As a mother, I realize how fortunate I am to have a safe home for my child, clothes to keep him warm, and food to keep his belly full.  It’s truly heartbreaking to know there are children in our own community who are not as lucky.  SHIFT’s volunteer efforts ensure we are all taking an active role in helping to bring about change and instill hope.  Cradles to Crayons is a great organization, and we look forward to partnering with them in the future to help those kids in our community that need it most.”

Recently, SHIFT employees across all three offices jointly raised funds to support the American Red Cross’ efforts to aid Japan.  The company matched all employee donations and SHIFT raised a total of $2,400.

The SHIFT Commute

by Cathy Filbin @catfilbin

Getting there

Whether you roll out of bed and walk to your computer, coffee in hand, or wakeup at 5:30 and are out the door by 7, somehow you get to work.  I’ve always found the commute to be a bit of a pain – it’s time, sometimes hours, you don’t get back in your day.  But I’ve learned to try and use this time to my advantage.

When I first started working at SHIFT we were in the Brighton office.  Commuting from Porter Square I realized I could take the bus and sit for 50 minutes, or I could walk and get there in an hour.  Most days I chose the walk because it gave me time to think, exercise and take in everything happening around me.  It was me time for my body and mind.  During this time I even conducted a sort of social experiment if you will.

As I walked through Harvard Square every morning I noticed a homeless man sitting outside of the CVS asking each passerby to spare a dollar.  While I wasn’t ready to spare a dollar every day, I thought what if I just say “Hi” to him?  It would show that I see him and respect him as a person; better than ignoring him every day, right?

Well I started saying “Hi” to this man every day.  At first he responded with the same phrase, “Can you spare a dollar for the homeless?”  Then after a while he grew to know me and started saying “Morning” in return.  I was happy with this – two people acknowledging each other, becoming a part of each other’s day.

After about a month or so he began asking me to “spare a dollar” again.  I felt let down – all this time he had been working to build a relationship with me just to get money out of me.  But then I thought about it and realized we’re really both doing the same thing – saying “Hi” to each other to add some value to our life.  I said “Hi” to him because I wanted to acknowledge his presence, but without having to give him a dollar every time I passed.  He said “Hi” to me in an effort to make his quota for the day.

Our relationship came to an end when SHIFT moved offices to Newton Corner.  Now our paths don’t cross every morning.  Now I walk though side streets, hop on the bus at Mount Auburn Hospital and read my latest book, Chango’s Fire, as I ride the 71 bus to the end-stop in Watertown Square.  While I am no longer conducting a social experiment of sorts, I find great personal value in the quiet of the Cambridge side streets and the ability to read undisturbed for 30 minutes.  In other words, my commute is an opportunity for me to do something just for me.

I always try – am not always successful, but try – to see my commute like this, as a journey.  So I thought it would be interesting to see what other SHIFTers’ commutes are like.  How do they spend their time?  Here’s a sampling of the answers I received (Thank you SHIFTers who contributed!).

SHIFTers’ getting there

Katie Boucher:
@kteb

During my commute I typically listen to the radio loudly to drown out the external noises of the cars on Storrow Drive. I tend to switch between NPR, WFNX and Matty in the Morning. I know drastically different – I like variety and hey, it is the spice of life.

Listening to the radio is a great mind release before starting a busy day. I’d call people, but I’m not really a morning person. I’d read a book, but that would be dangerous and I definitely do space out… equally dangerous.

Since I recently changed my commute as well, from traveling straight up 93-North to heading west on Storrow Drive, I get to watch the crew teams make their way down the Charles. Crew wasn’t a big thing in the South where I grew up, so it’s interesting to watch them as I drive… I know, just as distracting as reading a book or spacing out.

Erin Albright:
@erinealbright

My commute is a bit unpredictable, I take the 57 bus from Kenmore and that can take anywhere from 30 to 90 minutes.  This of course makes scheduling a little difficult, though I have found getting into the office EARLY makes the commute shorter (go figure).  I ALWAYS have my iPod on and have, since the move, created numerous playlists that suit different commuting moods.  I consider it to be the most EPIC of FAILS to have a dead iPod during my commute.  I also use the time to check the news, Facebook and Twitter on my blackberry.  I like to catch-up on all the things I can’t always be on top of during the day.  Thank God for technology.

Laura Christo:
@LauraChristo

My commute is about 20 minutes in the car, but made even longer because I don’t have a parking spot near my apartment so my commute really starts when I walk my dog the half or full mile to wherever I parked my car the night before, throw her in the car, and drive us both back to my apartment so I can finish getting ready. If I’m really lucky, my boyfriend will go get the car in the morning (like today!) if he’s taking Sasha for a walk.

Then I always, always call my mom, either on the drive in or the drive out. I also listen to NPR religiously to try to get pitch ideas (nerd alert!).

Mike Fearon:
@MDFearon

When I’m not limousine ridin’ or jet flyin’, I can be found behind the wheel of a luxurious 2003 Hyundai Santa Fe.

Every morning I tune into Toucher & Rich on 98.5 The Sports Hub. It’s a sports talk show, but the guys balance a lot of pop culture, entertainment and sports that make me happy on my ride to the office. I really believe that a successful day starts with drinking a 22-ounce NOS energy drink and having a good laugh at last night’s drunken Bruins recap. I buy the NOS and T&R bring the laughs.

Afternoons also involve The Sports Hub, maybe some music from one of my favorite mix tapes and, believe it or not, creative brainstorming. Some of my most successful/off-the-wall ideas have been dreamed up during my ride home. The evening commute also serves as a decompression chamber that slowly eliminates the day’s stresses and preps me for a relaxing night – it also keeps me from succumbing to the bends.

Yeah my commute is bad, but things like T&R, 80s hair metal, 90s gangster rap and being alone with my thoughts help me survive the long and lonesome road.

Justine Massiello:
@jmassiello

Since moving to NJ and working out of the SHIFT NYC office my commute has drastically changed. I used to live in Brighton so my commute was a breeze! Now I get up at 5:30, workout, shower and I’m out the door no later than 7a.m. My fiancé drives me to the train station and I take about an hour train ride to NY Penn Station. Depending on how tired I am the commuting activities can vary. For the first 15 minutes I usually eat a granola bar and wake up. Then I’ll check everyone’s Facebook see if there is anything pressing I’ve missed since I went to sleep, then I’ll check out Twitter to see what stories people are chatting about which usually leads me to reading for about 20 minutes or so. Right now I’m reading a really good book so that takes up a lot of my time. Once I get to Penn Station it’s like a circus. People are so aggressive!  I’ll normally walk to the office which is about a 20 min walk, but I love it because I get to see all things New York!

The commute home I normally take the subway back to Penn station where I get off at 34th Street in Herald Square which is right where Macys is!  I get to walk by Macys, Sephora, Sworski, and H&M everyday, it’s dangerous!  Once I get to Penn Station is when I start my main commuting activity, people watching. These people are unreal, they act like they are NEVER going to get home, and the train they are boarding is the last train on earth. It’s hilarious.

How do you get there?

How do you spend your commute?  Is it valuable or lost time in your day?  We’d love to hear from you!

Thanks for reading.



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