June 16, 2008 — 07:35 PM EST — by Amanda Gravel —
This post can also be found at Social Honeycomb.
I managed to capture a video at the end of the Pub Club “Buzz Word: New Media” panel on Wednesday night, and I wanted to share it with my readers. Brian Reich set it up, asking the panelists what PR pros should read or sign up for as a final word of advice. The speakers took the prompt in different directions, and I think there’s some good insight here.
Adam Ritchie thinks you should compare your company’s blog to industry leaders’ blogs and take a look at what’s missing or where you can learn from best practice examples.
Mike Volpe thinks that beyond reading something or signing up for something, every company should blog. He thinks if your company can’t blog, there’s something wrong because you should always have something interesting to share.
Patrick Richardson recommends that PR pros use the Internet as the marketing research tool it is. As he said, your customers are out there, opting in to conversations about your brand. His advice is that using RSS feeds is a great way to listen to these conversations and learn about your consumers.
Mark McClennan feels that too many companies are mute, but that the bigger challenge at this point is too many companies are also “blind and deaf.” There are effective, free ways to listen to and learn from all the things people are saying about your clients online. He also highlights that there are tons of PR pros sharing insight and information on the Web, and it’s important not to overlook these conversations as well. His parting words: You gotta listen and you gotta see.
Also, I won a copy of Brian Reich’s Media Rules. Share in my glee!