A Movember to Remember

By Matt Trocchio

As the month of December kicks off it signifies to many the joyous beginning of the holiday season.  To others, it means the sad end to Movember.

For those who are not familiar, Movember is an international month-long charity where male participants grow out their mustaches to raise money and awareness of major health issues affecting men’s health.  This year, the money raised by Movember is donated directly to the Prostate Cancer Foundation and the Lance Armstrong Foundation (LIVESTRONG). **Please note, although Movember is a SHIFT client, I do not work on that account.

For the second time, the SHIFT Boston office participated in Movember and did our best (some hairier than others) to grow our ‘staches for a good cause.  Although I will not discuss financials, I was pleased to see that friends and family took the time to donate to a good cause during hard economic times.  Our team, “SHIFT’s Mo 2.0” consisted of all ranks from Account Manager to Account Coordinator.  A big step for us was that we were able to get a few “Mo Sistas” in on the cause as well.  (Sticker mustaches are still mustaches.)

Last year when I entered this upper lip journey I was met with laughter and then sheer confusion about my efforts for the cause.  I was quite pleased to see that this year was a little different.  Although I was still asked about my upcoming roles in the adult entertainment industry, there were fewer questions about Movember itself.  The movement had legs and people had not only heard of Movember, but knew of others participating. In fact, according to the LA Times the U.S. raised $2.6M for this charity, which is more than double the $1.1 million raised in 2008 — and the 28,359 “Mo Bros” and “Mo Sistas” who signed on is a fourfold increase over the 7,000 from last year!  Check out all the international totals here: http://us.movember.com/momoney/.

Did your office participate in Movember this year?  If not, now is the time to start planning your facial hair attack.  For some inspiration, here is a NHL Movember tribute.

1 Response to “A Movember to Remember”


  1. 1 Cathy Summers December 2, 2009 at 10:04 pm

    I think you should keep it, Matt. The Dirk Diggler look suits you. 😉


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