By Kimberly Moniz (@kimmiekm)
Last month I attended a webinar hosted by Michael Stelzner and featuring Mari Smith, Chris Garrett and Denise Wakeman. The webinar offered social media marketing tips aimed to improve your brand’s social media presence. From video and Facebook to Google Buzz and blogging, the panel offered various suggestions and ideas to maximize marketing efforts through social media.
With 450 million people on Facebook and 40 million people on Twitter, it makes sense for many brands to begin there. Mari Smith offered some tried-and-true tips on improving your Facebook Fan Page including posting engaging content and listening to and interacting with fans. To grow fan numbers, the Facebook widget and WiseStamp were highlighted. Twitter tips included adding a “tweet this” widget to your blog, offering tactical ideas for people to retweet and asking questions that encourage answers. SocialOomph was noted for scheduled tweets, but I have some reservations about this service since I think it goes against the very idea of Twitter – I imagine a situation where a brand isn’t monitoring Twitter or interacting with followers, but is simply sending out scheduled tweets.
It’s important that brands offer interesting and informative videos not only for products but for the company as a whole. Videos increase trust and are more intimate since viewers can see a person’s tone and body language. Video is projected to be an increasing medium, so buying your brand’s .tv URL may be a valuable investment. Even if your brand doesn’t use the .tv URL currently, it can be directed to the brand’s YouTube channel.
By syndicating your company’s videos, you can reach a wider variety of viewers. TubeMogul distributes video to multiple sites and provides analytics for videos including when, where and how often videos are watched. Viewers of live video broadcasts feel more connected to the Company since video allows for interaction with the audience. TinyChat is a free service that allows up to 10,000 people per room to view live video broadcasts.
Google Buzz got a lot of hype and then a lot of criticism, but is still an important player in the social media world. Buzz conversations are in-depth, span days and public pages appear in search results. Claiming your brand’s name now could turn out to be a valuable resource in the future.
The webinar offered some good tips for social media marketing but didn’t touch on mobile marketing, Facebook Connect or augmented reality, all of which I think will continue to gain traction. What social media marketing tips have you found useful? What do you think will be the next big player in the social media world?