By Daisy Kong (@dayseye)
Yesterday morning, I joined our client, Mobclix, as they passed out dozens upon dozens of Krispy Kreme donuts to the incredibly long lines of Apple fans waiting eagerly for the iPhone 4. It started at an ungodly hour and it was cold (what can I say, it was a typical San Francisco summer day), but you could see and feel the excitement in the air. Don’t believe me? Just check out our footage of the lines, which basically wrapped around the entire block, to see for yourself:
The Opportunity & The Tactic: Given the sheer volume of buzz and press coverage that iPhone day gets each year, SHIFT advised the Mobclix executive team to be on-site at SF’s Flagship Apple Store at the crack of dawn to serve a resource for press.
The Result: By being at the right place at the right time, the team scored an interview with CNBC!