By: Daisy Kong
At the San Francisco office this week, a few lucky SHIFTers went on a cool field trip to check out the local ABC affiliate’s new TV show, “7Live.” Unlike most afternoon talk shows, it’s broadcasted live in front of a studio audience and covers breaking news, technology and popular culture. Hosted by Brian Copeland, the show also features on-air correspondents, Jennifer Jolly and Lizzie Bermudez.
What was especially neat and refreshing about 7Live was how social media was used throughout the show. Brian, the host, kicks off the show by introducing the big stories of the day and immediately asks viewers at home to share their thoughts on Facebook (see show’s FB fan page here) and Twitter (see handle here). As the comments and tweets start to roll in, Jennifer and Lizzie share and discuss the most interesting ones on the show.
Additionally, the show makes it a point to ask for commentary from their Voice Box aka their live studio audience. Our very own Jessica was selected to sound off on whether it should be legal to deny employment to the overweight and obese.
Speaking for myself, this was a great opportunity for SHIFTers (especially the junior staff) to see first-hand how a news show is produced and taped for TV. More often than not, most PR folks won’t get this kind of exposure to broadcast until they need to staff a studio interview for their clients. SHIFT – thanks for letting us get this experience under our belts!