Out with SHIFTober, in with Movember

By Matt Trocchio (@Trochman)

The fall is always a special time here in Boston.  The leaves change, the temperature cools but the activity always heats up at SHIFT Communications.

This past month was what we lovingly know as SHIFTober!  The month was jam-packed with fun things to do as a way of saying thanks to all the hard-working teams here in the office.  The annual “Rocktober” competition once again showed the competitive streaks of SHIFTers as they did battle in the Guitar Hero Thunderdome that is our conference room.  In the end, after weeks of eliminating the competition, Megan Lane took on the defending champion Sarah Bergeron for the Rocktober championship.  Needless to say…there is no stopping Ms. Bergeron.  She is simply an axe-wielding monster.

Megan and Sarah battle it out

Following the month-long video game madness was our annual Halloween costume contest.  I’m always impressed with the creativity we see from SHIFTers during this spooky time of year.  This year we saw Kardashians, angels, devils, roller derby dames, Teen Mom baby Daddy’s and, of course, The Hoff!  

Sarah, Angie, Mary, and Abby kick off SHIFT-o-ween as injured football players and a cheerleader


Molly and Steve at the SHIFT helm

You can see all the great costumes on our Facebook fan page.  Not a fan yet? Well, all the more reason to jump on over and take a look!  The other members of the SHIFT family also rocked SHIFTober as San Francisco conducted its annual pumpkin carving contest and New York City launched its first Halloween bake-off!  Good stuff all around…almost makes you sad to see the month end…almost. The reason we can be excited to see SHIFTober end is the jump-start of Movember!  

For those who are not familiar, Movember is an international month-long charity in November where men grow out their mustaches to raise money and awareness for major health issues affecting men. (Ladies, you can participate too – you just won’t be growing any hair on your face.  At least..I hope not.) This year, the money raised by Movember is donated directly to the Prostate Cancer Foundation (PCF) and Lance Armstrong Foundation (LIVESTRONG).  There is a lot of talk across Twitter of who among the PR firms will raise the most money and grow the most creative mos.  Well, when for a good cause, we can certainly get into ‘friendly’ competition!  As this is the third year SHIFT has participated in Movember, I like to think we have experience on our side.  Interested in joining SHIFT on this journey? I thought you would be, welcome aboard!

To join our Movember team “SHIFT’s Mo 2.0” go to http://us.movember.com/mospace/134955/. Once registered you’ll be sent all the information needed to get donations and get growing as part of our Movember army.  We’ll be adding pictures to Facebook to show off our mo growth and we hope you’ll share yours as well!  Good luck and happy Mo-ing!

**Please note, although Movember is a client of SHIFT, I do not work on the account.

2 Responses to “Out with SHIFTober, in with Movember”

  1. 1 Cathy November 2, 2010 at 5:40 pm

    While Magnum has an awesome Mo (love, love, love), the best Mo-sporting man of the hour is MR. BRUCE BOCHY. Just ask the SF office. 🙂 http://www.baseball-almanac.com/players/player.php?p=bochybr01

  1. 1 MMA: Movember Monday Announcements « Mixed Marketing Arts Trackback on November 8, 2010 at 7:33 pm
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