By Kristina Dorne (@kristinadorne)
Let’s face it. Putting yourself out there is tough. Some people are better at it than others, but everyone finds it challenging. With that said, networking is an incredibly effective way to find a new job, grow your industry circle and expand your business. This rings especially true for a city like Boston, in which everyone feels interconnected.
The best way to get started in your networking journey is to determine what you’re looking to gain from the experience. Are you looking for a new job? Are you looking to mingle with other PR professionals and share best practices? Or, are you looking to find some new leads? The good news is that there are a wide variety of organizations to consider.
The Publicity Club of New England is an excellent organization that attracts the best and brightest in the industry. The “Pub Club” was an invaluable resource for me during my job search. I still make an effort to attend as many of their events as possible. The club’s programs run the gamut from a presentation skills workshop to a recent panel discussion among some of the area’s top television assignment editors on how to secure television coverage in a major market.
PRSA (Public Relations Society of America) is another fantastic organization that attracts top notch presenters and attendees. PRSA has chapters around the country and offers up a wide assortment of programs. A recent Boston annual meeting was held at the Boston Globe headquarters. In addition, members are able to specify the subject matters in which they are interested and will receive targeted publications.
Last, but not least, I recommend that everyone utilize their undergraduate or graduate alumni associations or find fellow alums on LinkedIn. More often than not, this is one of the best ways to go. I have found that established professionals are almost always willing to share their expertise and offer up savvy advice.
For more networking advice, check out this YouTube video for tips: How to Network