By Nicole Kruse
I recently attended the Social Media Camp NY event, which occurred during Social Media Week NYC 2011. I was able to attend six great sessions. While all of the speakers were captivating and shared many useful insights regarding social media, I found two sessions particularly useful. The first session reminded me that great social media ideas don’t have to be a huge production, but rather a simple, relatable concept. My biggest takeaway from the second session was to “fish where the fish are.”
Execute on Everyday Experiences in an Extraordinary Way
Saul Colt, Head of Magic at FreshBooks, shared ways to create word of mouth with no budget using social media. He inspired the audience by sharing the following tip, “Create something so fresh and fascinating; people will have no choice but to share it.” Essentially, he urged us to execute on everyday experiences in an extraordinary way.
For example, for one company, he built a trade show booth that looked like the fruit stand from Arrested Development, and gave out bananas with his company name stickered on it. It was a conversation starter, an icebreaker and very low budget. I really like how Saul successfully executed on such an uncomplicated, practical, everyday idea.
Saul suggested holding brainstorms with your team to find interesting ways to connect with customers and get your brand noticed. You may recall the below successful, creative social media campaigns:
Have any of you come up with great social media ideas you’ve put into practice?
Location, Location, Location
In a presentation about the future of social media in 2011, moderator Howard Greenstein shared what he believed to be the future of social media: location, location, location. Location can mean many things:
• Where individuals find information about you and/or your brand. For example a website or Facebook page.
• Where individuals talk to you. For example, in person at a retail store or in the comfort of one’s own home on the telephone.
• Where people are when they share with each other. For example via a text, tweet or email.
I found it interesting to think that individuals can be in more than one location at once. For example, individuals can physically be at a retail store, while simultaneously texting or tweeting with friends about their experience and visiting the brands Facebook page.
Howard believes that companies should be “located” where everyone is… Facebook! According to Facebook.com’s press page, the site:
• Has more than 500 million active users
• 50% of active users log on to Facebook in any given day
• Collectively people spend over 700 billion minutes per month on the site
• More than 200 million active users access Facebook through their mobile device
• People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users
Just for fun, I thought I’d share this colorful interpretation of The Future of Social Media 2011 drawn by Dean Meyers.
What are your social media predictions for 2011?