Why Awards Matter – SHIFT and the Bell Ringers

By Derek Lyons (@dwlyons)

At SHIFT we like to believe we are different from other PR firms.   Those differences take on a few distinct forms:

  • The creativity we bring to the table each and every day for client programs
  • The way we use social media as a transformative element for ourselves and our clients
  • How we are a talented bunch who value dedication and determination

Now, I’m not saying you need a shiney plaque sitting up on the wall to affirm these beliefs.  But having some external recognition doesn’t hurt right?

As an 11 year veteran of SHIFT, I was proud to see all of the above attributes on display in the multiple awards the agency and individuals took home at the recent Publicity Club of New England’s annual Bell Ringer awards.  Whether it’s a Gold Bell for Rapid 7’s Organizational Identity Campaign, the company’s employee-driven Slice blog taking home the only win in the Agency Blog/Social category or our own Amanda Munroe being bestowed with the inaugural Ringer Award, it was a banner night for SHIFT’s Boston office.

I can tell you the office was buzzing and we’re proud that both our clients and industry peers know and respect our work.  Congrats to all the SHIFT winners, and we’re already planning on taking home even more next year!

2 Responses to “Why Awards Matter – SHIFT and the Bell Ringers”


  1. 1 Kirk Hazlett, APR, Fellow PRSA June 15, 2011 at 9:04 pm

    Well done, and well deserved. Love the energy and the enthusiasm!

  2. 2 Derek June 16, 2011 at 6:50 pm

    Thanks, Kirk. Was a great time and the teams are already looking at current clients as potential Bells. Fun way to take another look at the work you’re doing day to day.


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