By Amanda Guisbond (@agbond)
There’s no dearth of news these days. Let’s take the most recent earthquake (ahem, aftershock to Boston and NYC) on the East Coast as an example of a “news event” that was sliced, diced and spun 100+ ways in a matter of 24 hours, including:
- Daily Mail: Man REGAINS Hearing After Earthquake
- NY Post: ‘Earthquake bride’ tells how she feared nuptials would be ruined
- Hartford Courant: Earthquake Halts New Haven Open Play for Two Hours
And my favorite:
- Washington Post: How Zoo Animals Predicted the East Coast earthquake
The point here is, there have been many different perspectives on the news, whether brief or in-depth, and much, much more beyond what I’m sharing via links. I’ve curated the news based on what leapt out to me from a simple Google News search, and now you get a more digestible sample of some of the “kookier” takes.
Really, to me, the earthquake was a small experience that I felt for a matter of seconds while at my desk at work, and my Facebook commentary was something along the lines of… “Now I have no excuse not to move to California.” (Engagement: 5 likes, 8 comments)
There I did it again, “curating” the news for my Facebook friends, who by the by, are sometimes my GO-TO source for a major event. After the “shaking,” I jumped on Facebook, only to discover status updates from several friends from all over the East Coast assuring me that either a) they were being evacuated OR b) it was just aftershocks, and they were at a food truck stand when it happened.
The reason I went immediately to Facebook and not to Google News is because lately, Google News terrifies me with its overwhelming choices of publications, blogs and “in-depth” repurposed sub-pieces about major news events. I just don’t know where to click and so I revert to my friends, who I know and trust.
There continues to be a major opportunity for brands to curate world news and events that are relevant to their industry, community and customers, via platforms like Twitter, Facebook and now… Google+! So, as brands look to build out their own platforms – corporate blogs, branded communities – they should continue to identify opportunities like the “earthquake” to engage their audience and have a relevant, real-time conversation with them.
My favorite recent example? Cape Cod’s Wellfleet Beachcomber (a beach bar with live music) took to Facebook with the following update this week – regarding the next weather disaster – honest, humble and totally upfront. It’s not good news but… you can’t help but love ‘em.
Wellfleet Beachcomber: Sucky News Alert Number One: Gene Ween and Dave Dreiwitz has been cancelled. There is no way we could talk Gene into driving 8 hours in a hurricane, even for the ‘Comber. Tickets (300 of ’em sold) will be refunded over the next 48 hours. Cold blows the wind…………