Between managing different clients, media relationships and now social media channels, PR can be a delicate balancing act and a crash course in how to be efficient while still keeping a smile on your face. We recently polled a few of the SHIFT-ers to see what the best PR advice they have ever received was – check out their thoughts below!
“Act like a duck…stay calm, cool and collected on the surface (to clients, the media, team members, etc.) even if you’re paddling like crazy under water (i.e., drowning in work load, working with clients, etc.).” – KT McGraw
“‘Be authentic. That’s the only way you’ll sustain any success in this industry.’ – Geoff Livingston, the Principal of Livingston Communications at the time and my first internship. I’ve taken this advice to heart every day of my PR career. Geoff solidified in me that your moral code never needs to go out the window when you’re representing a client.” – Andrew Waber
“The best PR advice I ever received was also some pretty good life advice! A former boss asked me to send her some information and I did, but neglected to include an upfront recommendation. My boss started firing back questions until we both got to my own opinion about the information. She then said ‘That’s what I was looking for! Remember to take risks. It’s OK if sometimes you make a mistake, but I want you to tell me what you think about something, what your opinion is, what’s your recommendation. I’m paying you for your BRAIN, lady.’ To this day I think, my team mates and leads aren’t looking to me to be an administrative robot, they’re looking for my creativity, point of view and expertise – my BRAIN. It’s something I think about whenever I’m writing a press release, crafting a pitch or taking part in a brainstorm.” – Amanda Guisbond
“PR is not brain surgery. When you get worked up about a deadline or stress about an error, just remember people’s lives in are not in our hands. Hiccups or challenges will work out, or it can wait until tomorrow. Breathe a little easier now.” – Ciri Haugh
“An AE once told me that a subject line should be no longer than eight words, because “it’s a ‘line’ for a reason. No one reads an email if the subject line is a novel.” – Sarah Bergeron
“Think of every way possible to make your client’s life easier. When you start thinking like this, the creativity just follows.” – Mallory Cloutier
“‘Go for it!’ – Sofiya Cabalquinto, at the time Media Relations Manager at the Boston Museum of Science. This was in relation to an admittedly wild idea I had for a promotion for an upcoming black holes exhibit. The result was the creation of a “Black Hole Burger” at the famous Eagle’s Deli in Brighton, MA that simulated the voracious (and eventually slowing) appetite of black holes and an event to debut the concoction. I drove the creation and much of the publicity for the event, which gave me some much appreciated on the ground experience.” – Andrew Waber
“I always come back to… ‘Always SMILE!’” – Erin Albright
What’s the best PR advice you have ever received? Let us know – we would love to hear your thoughts!