Social Media Week New York

Last week New York City’s streets were filled with social savvy SHIFTers jetting from one panel to another for New York’s Social Media Week.  Below SHIFT’s own Reshma Fernandes (@reshma) shares a few insights into one of the panels she attended:

Can We Tweet Yet? Social Media in Financial Services – hosted by Actiance on 12/15 (Joanna Belbey) @belbey

Key takeaways

  • Social media deployment is a lot more successful when all the internal stakeholders from HR to legal to security departments are at the table at the beginning of the decision making process
  • The Regulators treat social media the same way as any other client communication so record keeping is of paramount importance
  • Put together a social media policy – every employee that represents your brand should undergo training on social media do’s and don’ts since finance is heavily regulated

 

 



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