Archive for the 'Inside the SHIFT Studio' Category

Inside the SHIFT Studio: Emily Adams

  1. Name: Emily Adams, @emmyj2890
  2. Hometown: Hamden, CT
  3. Where did you go to college: Boston University
  4. How long have you worked at SHIFT: I started my internship in September 2011 – but I’ve been an AC since Monday!
  5. What advice would you give to interns considering a career in PR?: It’s really important to have internship experience if you want to work in PR. My advice for interns is: Try your hardest on any assignment handed to you – even if it seems silly or tedious. If you do a good job on those, you’ll be taken more seriously and the more exciting projects will come!
  6. Use four words to describe yourself: Genuine, considerate, scatterbrained, fun!
  7. What made you enter the PR industry: I entered BU as a magazine journalism major. After a year or two, I ended up deciding between PR and advertising. I chose PR because it is a nice combo of all the majors I was choosing from! PR requires writing and creativity, but is more social and goal-oriented! My first PR internship was at SHIFT and I loved it here, so I stayed!
  8. When you Google yourself, what’s the first thing that pops up: Not me!!! I need to boost my SEO.
  9. What blogs or Web sites do you read every day: Mashable, Twitter…. Perez Hilton
  10. If there was a cocktail created just for you, what would you name it: A Wild Ginger
  11. Tell us something unexpected/surprising about you: I’m a left handed redhead. I always thought that was pretty unique, but in an office full of redheads there’s bound to be another lefty! But I played hockey in high school and punched someone on the ice once! I think that’s pretty surprising if you know my personality. Hah!
  12. What do you feel is your greatest personal success in PR thus far? Getting hired by SHIFT! My career just started, so hopefully I’ll have a long list of PR achievements soon!

Inside the SHIFT Studio: Alex Brooks

@abrooksshiftcom

1. Name:

Alex Brooks

2. Hometown:

Dallas, TX. As we say, American by birth, Texan by the grace of God.

3. Where did you go to college?

Williams College– go Ephs!

4.  How long have you worked at SHIFT:

 3.5 years

5. Use four words to describe yourself:

Witty, loyal, old soul

6.  What made you enter the PR industry:

I graduated from college in 2008, right when the recession was starting. I was an art history major, but cast a wide net in my job search since there wasn’t much available, and pursued opportunities in marketing as well as the art world. SHIFT hired me as an intern and then as an AC about a month and a half later. I’m so grateful to have had the opportunity to start my career at a company where I’ve learned so much and worked with fantastic people.

7.  When you Google yourself, what’s the first thing that pops up:

Ridiculously enough, when you Google “Alexandra Brooks,” the first search result is the website of a psychic who shares my name. Apparently, she is a Healer who works with Pink Light, a gentle healing light that resonates to the energies of love, harmony, and peace (verbiage taken from her website – I can’t make that stuff up). As I tend to embrace an “insert sarcasm here” credo, this coincidence is pretty epic.

8. What blogs or Web sites do you read every day:

Real News: WSJ, NYT

Fake News: People.com

10-Minute Break: Amy Atlas’ blog, Sweet Designs (she’s a dessert stylist)

Every Friday: Charles Krauthammer’s weekly column in Washington Post

9. If there was a cocktail created just for you, what would you name it:

My ideal cocktail already exists – the French 75 (champagne, gin, lemon juice, and sugar). What can I say? I love my bubbles. Also love the classic cocktail nostalgia; I can see Coco Chanel knocking these back in Paris.

10. Tell us something unexpected/surprising about you:

My dad’s Jewish and my mom’s Catholic. I was converted to Judaism as a baby. One of my mom’s relatives, Andre Bessette, was canonized in October 2010. That makes half my genes Chosen and the other half saintly. In the words of Bill Murray (aka Carl Spackler), “So I got that going for me, which is nice.”


Inside the SHIFT Studio: Leslie Grant

1. Name:

Leslie Grant

2. Hometown:

Lemoore, CA

3. Where did you go to college:

UC Santa Barbara

4.  How long have you worked at SHIFT:

  One year

5. Use four words to describe yourself:

Optimistic (sometimes overly), ambivert (it’s the Gemini), easy-going (always along for the ride), dreamer (fancy spin on ADD :))

6.  What made you enter the PR industry:

I wanted to find a career that was social, creative, innovative and different from day-to-day. After doing my homework, I took a chance on PR and it has yet to disappoint.

7.  When you Google yourself, what’s the first thing that pops up:

Google+ telling me to complete my Google+ profile. How convenient!

8. What blogs or Web sites do you read every day:

Mashable and People are my go-to resources for all things social media and celeb – Twitter helps me weed through the rest of the clutter.

9. If there was a cocktail created just for you, what would you name it:

The Chatty Cathy – a few of those suckers and I’ll talk to anyone who’ll listen (beware).

10. Tell us something unexpected/surprising about you:

My great grandmother and her family originally sailed to San Francisco by way of Tahiti – her name was Ella Elisa Hedwig Tetuanui Terroro Hinatua Kramer Brown… seriously. Obviously, I got the Western European genes (hence the general disbelief).

11. What do you feel is your greatest personal success in PR thus far?

Securing a feature story in Fast Company! Excited for more to come!

Inside the SHIFT Studio: Kristi Eells

1. Name

Kristi Eells

2. Hometown

Rutland, VT

3. Where did you go to college?

Assumption College in Worcester, MA – Go Hounds!

4. How long have you worked at SHIFT?

I recently celebrated my two-year SHIFT-iversary back in November!

5. Use four words to describe yourself

Enthusiastic, Passionate, Satirical and Indecisive

6. What made you enter the PR industry?

My internships.  I worked as an intern in the Marketing and PR department of a hospital when I was in college.  They treated me like a member of their team and not an intern and I fell in love.

7. When you Google yourself, what’s the first thing that pops up?

My social channels – LinkedIn, Twitter, Facebook and Quora.  If you’re on Twitter, follow me!

8. What blogs or Web sites do you ready everyday?

This is a long list… but the highlights include: Twitter (my news hub), Facebook, CNN, Mashable, Pandora and (of course) People.

9. If there was a cocktail created just for you, what would you name it?

The Vermonster – simple, clean ingredients with a kick!

10. Tell us something unexpected/surprising about you

I was a junior counselor at a Conservation Camp every summer for five years, teaching outdoor safety skills and natural resource conservation.  If you need to learn what to do when you flip a canoe, I’m your girl!

Inside the SHIFT Studio: Justine Routhier

 

   

    1. Name: 

    Justine Routhier

    2. Hometown: 

    Andover, MA

    3. Where did you go to college: 

    Assumption College, Worcester, MA and no I didn’t make that college name up! 

 

4. How long have you worked at SHIFT:

Since October 2008 as an intern and was hired full time July 2009.

5. Use four words to describe yourself:

Vertically challenged, outgoing, loud and animated.

6. What made you enter the PR industry: 

I wanted to be a writer initially but also wanted to be involved in business so this was the perfect balance.

7. When you Google yourself, what’s the first thing that pops up: 

My Linked-In account

8. What blogs or Web sites do you read every day: 

Mashable, and NYT are my go to’s every morning, and obviously my Facebook newsfeed.

9. If there was a cocktail created just for you, what would you name it:

Just-Tini, served in a short glass.

10. Tell us something unexpected/surprising about you: 

I was named after Justine Bateman from the 80’s TV show, Family Ties.

11. What do you feel is your greatest personal success in PR thus far? 

Seeing my first lifestyle glossy piece of coverage in print. I loved seeing the product included in the gift guide, and eventually learning that it was a popular seller on the website for the client.

Inside the SHIFT Studio: John Cassillo

1. Name: John Cassillo (@JohnCassillo)
2. Hometown: Deer Park, NY (on LawnGuyland)
3. Where did you go to college: Syracuse University
4. How long have you worked at SHIFT: 15 months (since Sept. ’10)
5. Use four words to describe yourself: Sarcastic, determined, competitive, loyal
6. What made you enter the PR industry: I really enjoy writing in my spare time – PR challenges me to think differently and more strategically about it, however, which is why I pursued PR in college.
7. When you Google yourself, what’s the first thing that pops up: LinkedIn results that pull up my name, along with my dad’s (who is also named John Cassillo). Confused why it’s not my Twitter feed though, since it’s updated more regularly.
8. What blogs or Web sites do you read every day: Troy Nunes Is An Absolute Magician, Deadspin, NY Times, GigaOM, TechCrunch, Everyday Should Be Saturday, Dime Magazine, Atlantic Coast Convos (my own college football blog)
9. If there was a cocktail created just for you, what would you name it: The Pro Series
10. Tell us something unexpected/surprising about you: I’d never been to San Francisco before moving here.

Inside the SHIFT Studio: Danielle Mancano

  1. Name – Danielle Mancano
  2. Hometown – Aston, PA (Outside of Philadelphia)
  3. Where did you go to college? Undergrad: Lynchburg College, Lynchburg, VA Grad: Boston University, Boston, MA
  4. How long have you worked at SHIFT? 7 years
  5. Use four words to describe yourself: Needs a drink, badly!
  6. What made you enter the PR industry? I wanted a career where I could write, be creative, learn something new everyday, and interact with different people. At first, I was working for a local newspaper in southwest Virginia and then decided to move to PR.
  7. When you Google yourself, what’s the first thing that pops up? My Google+ or LinkedIn profile
  8. What blogs or Web sites do you ready everyday? Too many to count…PR Week, Twitter, Facebook, Venturebeat, TechCrunch and Mashable
  9. If there were a cocktail created just for you, what would you name it? “More fun after drinking” because well, it would create a lot of fun for you after drinking it.
  10. Tell us something unexpected/surprising about you: I won a dance scholarship when I was 14 to dance in LA for a summer with Paula Abdul—“Straight up now tell me!”