Archive for the 'Q&A' Category

Media Q&A with Real Simple’s Amy Bleier Long

Over the last few weeks, the brilliant Tumblr blog, “99 Problems But A Pitch Ain’t One,” has captivated us, entertained us, and yes, sometimes gotten us through the day. Some of the best posts are humorous observations of the relationship between PR professionals and media – refer to exhibits a, b, and c. Of course, in real life, no one wants to be an angry elf mid-meltdown, even though he gets to rock a sweet fur collar (see exhibit a). So, to help us avoid making any of Tumblr’s “PR vs. media” scenarios a reality, I asked one of our editor friends to provide some insight on how she likes to work with PR folks, and what we should keep in mind throughout the pitch process, from initial outreach to final fact check.

SHIFT’s Overstock.com team has had the good fortune to work closely with Amy Bleier Long, assistant market editor at Real Simple, on several occasions this year. She is sadly leaving the publication this Friday, but the thoughts she’s shared below are fantastic reminders about how to build mutually beneficial media relationships. After all, if we’ve learned anything from Dwight Schrute, you never know when you could get shunned. Hopefully, these insights will help you avoid it.

As an editor at a women’s lifestyle glossy, what is your biggest pet peeve when it comes to the PR community?

I am going to offer two pet peeves, if I can. First is lack of communication. Sometimes we ask a PR person to help us secure a product or get more information for us and we don’t hear from them for a long time. Then, too late for a meeting or run-through, we hear from them with either no explanation for the delay or they tell us they were waiting for their client to respond. I worked (briefly) in PR so I know that a lot of times, it’s a matter of getting information from your client. But we appreciate when you let us know that, let us know that you know we’re on a deadline but you are on it and haven’t forgotten. Or if you find out a product we’ve requested is unavailable, we appreciate you going the extra mile and looking for an alternative, but let us know you’re doing that – because otherwise we might think we’re getting something we need, when we’re really not. And, if you’re the only person that works on an account and you’re going to be unreachable – please put an out of office message up so we know!

Second to that is probably when someone gives the impression (or flat out states) that we can have a product by a certain time for a shoot and then right before the shoot all of a sudden cannot come up with the product. We go through several layers of approval on products to shoot, and when a PR person tells me something is available and that we can have it in time for a shoot, we start counting on that item, and sometimes base other items around it. So if, at the last minute, we can’t get that item anymore, it really throws off our planning. At best, it means we have to scramble to replace that item; at worst, it could ruin a planned shot.

Do you have many or few relationships with PR folks – i.e. people you go to again and again for product ideas or story angles? How were those relationships established?  

I would say I have built many strong relationships with PR people that I go back to again and again for products or information, or to pick their brains on a story I might be working on. Mainly those relationships have been developed by working with these people over the last several years and having the experience always be pleasant. The people I work with the most are quick, responsive, and come through with products 90% of the time or more, even with very short notice. It helps, of course, when their products are really well-designed and match our magazine’s aesthetic. And also, no matter how many times I’ve worked with certain companies, they always remain grateful for the support, which isn’t a requirement, but it is really nice to know that they appreciate our relationship, too.

What do you find is the best way to get to know about the topics you write about each month? Outreach to friends in PR? Individual research? What can PR people do to make the research process easier?

I don’t write much, I mostly do the market work, but every once in a while I will reach out to my PR contacts to see if they know someone else in the industry who might be a good person (in terms of expertise on a specific topic) to talk to about ideas, inspiration, or a specific story topic.

A lot of media contacts dislike phone calls from PR reps (vs. receiving email inquires). At glossies, would you say that’s the general sentiment? If so, what should PR folks keep in mind when writing email pitches to increase our odds of getting a response?

I feel similarly in that I prefer email to the phone, though some things just need to be done on the phone. One reason I prefer email is because it gives me a written record of products requested, status, and any pricing or details so later, if I’m told something different, I can go back and question/confirm it. I hope this doesn’t sound terrible – I think the main reason editors seem to prefer email is that people get to the point quicker. Everyone is so busy and I think with email, people just get right down to it, which frankly, I prefer. When pitching, please be sure you’re targeting me appropriately. Take two seconds to confirm what department I work in. I know my title can be vague, and when I started at Real Simple, I think some of the listing companies put me on the wrong pitch lists (i.e. fashion or food), but I get an enormous number of emails that are not for my area at all. And also, if you’ve sent me an email about a product or story idea, please, please do not call me literally 5 minutes later to see if I got the email. I probably did but am either in the middle of something or it doesn’t apply. If I see something that is right for the magazine, I will definitely respond, or I will tell you which department to contact if I’m not the right person.

 

Inside the SHIFT Studio: Emily Adams

  1. Name: Emily Adams, @emmyj2890
  2. Hometown: Hamden, CT
  3. Where did you go to college: Boston University
  4. How long have you worked at SHIFT: I started my internship in September 2011 – but I’ve been an AC since Monday!
  5. What advice would you give to interns considering a career in PR?: It’s really important to have internship experience if you want to work in PR. My advice for interns is: Try your hardest on any assignment handed to you – even if it seems silly or tedious. If you do a good job on those, you’ll be taken more seriously and the more exciting projects will come!
  6. Use four words to describe yourself: Genuine, considerate, scatterbrained, fun!
  7. What made you enter the PR industry: I entered BU as a magazine journalism major. After a year or two, I ended up deciding between PR and advertising. I chose PR because it is a nice combo of all the majors I was choosing from! PR requires writing and creativity, but is more social and goal-oriented! My first PR internship was at SHIFT and I loved it here, so I stayed!
  8. When you Google yourself, what’s the first thing that pops up: Not me!!! I need to boost my SEO.
  9. What blogs or Web sites do you read every day: Mashable, Twitter…. Perez Hilton
  10. If there was a cocktail created just for you, what would you name it: A Wild Ginger
  11. Tell us something unexpected/surprising about you: I’m a left handed redhead. I always thought that was pretty unique, but in an office full of redheads there’s bound to be another lefty! But I played hockey in high school and punched someone on the ice once! I think that’s pretty surprising if you know my personality. Hah!
  12. What do you feel is your greatest personal success in PR thus far? Getting hired by SHIFT! My career just started, so hopefully I’ll have a long list of PR achievements soon!

Pressing the Press: Meet Courtney Boyd Myers

By Sarah Borup (@SarahBorup)

As part of our ongoing “Pressing the Press” series the SHIFT team speaks with reporters, bloggers and media members to get the inside scoop on upcoming editorial trends, what they like (and dislike) about working with PR pros and, of course, some fun stuff.  This week we caught up with The Next Web‘s Courtney Boyd Myers (@CBM), who tells us about her roots in writing about finance and robots, a favorite story she’s worked on and surviving the 2010 Chilean Earthquake .

The Next Web is known for it’s international perspective on Internet tech, business and culture.  Read on to see what this East Coast editor has to say about the global online pub.

How did you get into journalism? (And please do tell us about your fascination with robots)

I’ve wanted to be a writer my whole life. First it was just in diaries, then it was poetry, essays on English and African American lit, twisted fiction, philosophy, and finally Forbes started paying me to write about finance and very rich people. After the economy crashed, it became too depressing to do so. That’s when I started writing about robots. I wrote about robots for Forbes, PCMag, IEEE Spectrum, PSFK, Pocket-Lint, The Faster Times and The Huffington Post. Now, I’m a writer for The Next Web, which is based in Amsterdam, and I’m their girl on the ground in New York City. Actually, I’m their girl on the ground for all of the East Coast. 

As the East Coast editor at The Next Web, what are your main responsibilities?

First and foremost, my job is to unleash the awesomeness of New York City’s startup ventures upon our readers. So, I cover local startups, but I also cover a lot of other things tech related like the Silicon Valley giants – Facebook, Twitter and Google. It’s a lean team so we try to help each other out as much as possible. Secondly, my job is to spread The Next Web love in the U.S.

What was one of your favorite stories that you’ve worked on?

After spending a few weeks in London, I wrote a story called “Cheers to London’s Tech Scene.” That was so fun because I had a short amount of time to just dive into the scene, figure out as much as I could, come up for air and write it all out. Any story that involves traveling is the best. As a journalist it’s our job to just keep building up our perspective on life. And for me, there’s no better way to do that than travel.

What do you want PR professionals to know?

We’re human! You are too! Let’s act like it. So no more slash and burn PR email blasts please!

There’s a LOT of noise on the Internet. Help cut it down by making sure you send us targeted pitches. Read what we write, check out recent tweets, stuff like that. 

What are your main “pet peeves” when working with PR people?

-Buzzwords in emails with words like THIRD ATTEMPT, REVOLUTIONARY, CUSTOMIZED and CURATED PERSONALIZATION. These are buzzwords and it’s inhuman. 

-Pitching me stories I’ve already written.

-Sending me emails addressed to either no one or someone else. 

What are your hobbies and interests when you’re not at work?

 I’m a die-hard yogi. I try to hit up the yoga studio or jog at the track every day. When I jog I use the RunKeeper app.

I love food! Especially fish and vegetables. And wine, of course.

I also really love my family- I have the best mom, dad and brother in the world.

What topics are going to be hot at The Next Web in early 2012?

Good question! Google+ will certainly be a growing beast. I think Apple without Steve Jobs will too. In terms of local news, I think we’ll see a lot of shake up in the startup world. A lot of companies will struggle to get past the first rounds they raised this year. I think we’ll see a lot of companies go under, but we’ll have less fragmentation as a result and hopefully more innovation. I also think online advertising is going to blow up. Take that as you will. 

Fun fact: your Google profile says you’re a survivor of the 2010 Chilean Earthquake and The Next Web Conference 2011.  Could you tell us a bit more about the conference (and the earthquake, of course)?

The Next Web Conference is in Amsterdam every April. It was such a special experience because it was the first time I met many of my coworkers. We worked really hard for 3 days and had outstanding speakers like Amazon’s Werner Vogels and great performers like iPad DJ Rana June. The conference ends on Queen’s Day, which is like the 4th of July for the Dutch. Everyone wears orange, rides around in their boats on the canal and parties all day. 

The Earthquake?! It was the last Friday of the Chilean summer and we were kicking it on the beach in Vina Del Mar.  At about 3:00 AM, I awoke like James Bond, adrenaline pumping through my veins. My bed was shaking and didn’t stop for two whole minutes that felt like twenty. I heard windows shatter outside. After a moment of calm, another terrifying quake erupted, walls shook, beer cans rolled across the floor, and then in half of the time as the first, it subsided.

The 8.8 magnitude earthquake that could be felt a country away in Buenos Aires, Argentina devastated Chile, particularly Concepcion, the epicenter of the quake and the second biggest city in Chile. 

Just a few hours after the quake, the first aftershock began, lasting only about 20 seconds but more nauseating than the quake itself because with each tremor, we didn’t know if it was going to start all over again or not. Tsunami warnings were issued for Peru and Chile. And as the quake spread west, Australia, Japan, northwest California and Hawaii were all issued tsunami warnings as well.

We paid a local Chilean to drive us inland to Santiago. We knew the earthquake had devastated Santiago too, with several hundred deaths reported, but we needed more travel options to get out of Chile. Tremors continued for days. We didn’t sleep. After two days, we were able to hop on a bus back to Argentina (where I was living at the time). I had never been so happy to cross a foreign border!

Inside the SHIFT Studio: Andrew Waber

  1. Name: Andrew Waber
  2. Hometown: Philadelphia
  3. Where did you go to college? Bentley University
  4. How long have you worked at SHIFT? 2 years on November 16!
  5. Use four words to describe yourself. The Zen in Simplicity
  6. What made you enter the PR industry? I love people and honesty, and both are inherent parts of good public relations.
  7. When you Google yourself, what’s the first thing that pops up? My Twitter profile (under the name @LetsPercolate)
  8. What blogs or Web sites do you read everyday? CNN, Mashable and ESPN
  9. If there was a cocktail created just for you, what would you name it? Ragged Plaid (I’m a big grunge and Neil Young fan! My cocktail would somehow express this.)
  10. Tell us something unexpected/surprising about you. I am an Adirondack 46-r, meaning I’ve climbed all 46 peaks in the Adirondack mountain range over 4,000 ft.  If/when I get the chance, I’d love to complete my second round.

Pressing the Press: Meet Alex Williams, SiliconAngle

By Daniella Klopocki (@bellatweetz)

Alex Williams has been a high-profile media contact for my clients since I first joined SHIFT. While most of you know him from his days at ReadWriteWeb, he’s at a new gig and loving his editor role at SiliconAngle. I’ve worked with Alex before and saw this as the perfect opportunity to congratulate him on his new job as well as get to know the man whose name has been posted on my desk (on coveted media contacts list) for almost a year.

Below you’ll find bits of our phone conversation that will not only give you a glimpse into what he’s working on now, but also an idea of how he’s combining his love for sports with the technology he’s passionate about.

Twitter handle: @alexwilliams

Alex Williams, SilconAngleHow did you get into journalism?

When I was in college—back in the mid ‘80s—I spent a year in France studying. While I was there I also had the opportunity to play baseball for a French team. We ended up playing all over Europe.  My buddy and I wrote about it and tried to sell the story to the New York Times, which didn’t exactly pan out but it really sparked my interest in writing. Back in America, I started writing about the University of Denver soccer team which evolved into covering sports. From there I applied to Northwestern University’s Medill School of Journalism and off I went into the world of newspaper reporting.   

Why tech specifically?

When I started in journalism we wrote at work stations and there was a PC at the first job I had—it was a luxury (we even had a modem!). It was around 1994 when I started looking at what else I could do as a journalist. A friend of mine was  involved in the Woodstock ‘94 concert and developed an “experience” at the event where he created 3D virtual reality rides—it was cutting-edge stuff back then. As a result he got a bunch of tech companies (including Apple) to come and asked if I would be the reporter on-the-ground with Apple. We recorded video footage and edited it, digitizing it for the jumbotron. At the time, they called it a “digital newspaper.” After that I started working for AOL and helped them develop their news portal. That was where I got started in the tech world.

As an editor at SiliconAngle, what are your main responsibilities?

I launched ServicesAngle recently. We’re also looking to build up and launch a series of different vertical initiatives too.

What was one of your favorite stories that you’ve worked on?    

I did a profile on CSC and I enjoyed it because it gave me a deeper view into the services solutions world from the perspective of a company that been providing traditional solutions for a long time. Now they’re becoming a services provider in a more modern sense by offering cloud services, and they’re teaming with VMware. I like the cloud story from the managed services perspective. I covered the VMware launch of their latest iteration on their virtualization technology. That was especially fun because we do a lot of video. We did this post-event roundup that was basically commentating the event. Our primary goal is to do in-depth coverage of the technology market. We see theCube as being like the ESPN of Tech news, on the ground covering technology companies through our video coverage

What do you want PR professionals to know?

We’re really hungry to cover news. Reach out to us. I’m interested in stories with cloud services angles. I’m also interested in new technologies that are meeting legacy technologies.

What are your main “pet peeves” when working with PR people?

There are a number of things…

–          Asking for a briefing without telling me what it’s about. That’s really frustrating. Our time is so limited, so tell me as much as possible!

–          ALL CAPS in the title is annoying.

–          Cold-calling.

–          Assuming in the pitch that I’ll cover the news. This is especially bad if the pitch is salesy. Example: “We look forward to talking with you on [date].”

What do you think about pitching over social media? Love it or hate it?

You may want to say “@alexwilliams saw you were tweeting about [this], here’s another angle on it….” That’s alright, but it all comes down to context. Occasionally I get DMs—in that case it’s better that I know you or else that’s awkward. If I get to know you it changes the whole story.

What are your hobbies and interests when you’re not at work?

I’m a classic guy whose kids are growing. My son is 15 years old and my daughter is 17 years old. As for my hobbies, they consist of what I can fit in my schedule. To get some exercise, I ride my bike. I actually got rid of my car for about five years. I also enjoy cooking and going to the movies.

Alex also shared that he’d like to visit Poland—his wife is Polish. That about did it for me!

Dziękuję (thank you) for the great call Alex!

Pressing the Press: Meet Andrea Salisbury, GateHouse News Media New England

By Matt Trocchio (@Trochman)

Although communication strategies for clients continue to evolve with the growth of social media and online publications, there is one area of news that continues to remain constant for audiences: the local news.  Are you treating these outlets like the key targets they are or as secondary thoughts?  Despite the fact that many consumers still turn to their daily papers and broadcast news for their updates, we in PR sometimes forget the power they wield.

The problem with this is that people sometimes don’t respect these outlets in their outreach efforts and the result can be sloppy pitches or poor relationship building.  As part of our ongoing “Pressing the Press” series we speak with GateHouse News Media New England’s Andrea Salisbury who is the Editor of the Dedham Transcript and the Norwood Transcript & Bulletin.  Andrea shares with us her journey to focus on local New England news and how PR professionals can best work with her and other local outlets to give their clients some “home town love.”

How did you get started in journalism? 

That is a loaded question. The easy answer is I fell into journalism. My freshman year of college a professor encouraged me to “get published,” so I signed up for the newspaper and basically never left. After I abandoned the idea I would become a movie critic, I learned the true power of the press and how the written word informs and can change a community. After college I attended graduate school and, again, stumbled into a job on the copy desk of a daily newspaper designing sports pages. Five years later, my company decided I would make a good newspaper editor and gave me two papers to manage.

What drew you to the local news scene?

Community news is, in my opinion, where newspapers thrive. Everyone wants to read about their kid’s Little League game, school play or what’s happening in town government. Local news reporters hold town officials accountable and help to inform the public as to what is going on in their own backyard. As I said before, I fell into the local news scene, but I’ve fallen in love with it. I am there writing stories about breast cancer survivors, and crying along with them as they share intimate details. The local paper is there when the town celebrates the vote to build a new school. These moments that define a town are what attracts me to local news.

As editor of The Dedham Transcript, what are your main responsibilities?

Newspapers are a changing industry. In the two years that I’ve been the editor of the Dedham Transcript my role has shifted. I assign and edit stories for print and online, manage the daily Wicked Local website, design and proof the weekly print edition, take pictures, edit video and write stories. As a side note, I do this for two papers. I recently became the editor of the Norwood Transcript and Bulletin.

How does it work to be a part of GateHouse News Media New England? Do you operate as a separate entity, or do you share information and act as one large outlet?

A little bit of both. GateHouse News Media is huge, there are hundreds of papers across the country, in my newsroom alone there are over 15 weekly papers printed. Editors tend to work within geographical regions when planning stories or assigning reporters to events. Basically, I work right next to editors of surrounding towns.

Can you tell me about one of your favorite stories that you had an opportunity to work on?         

This is an easy one, the Goosebusters. My assistant editor couldn’t get a photographer to accompany him on this story, so I got to tag along as the shooter for the day. Somehow he tracked down this family that had a very strange occupation, they were professional Goosebusters. Basically, the husband and wife team, along with their three border collies went from public parks to private businesses chasing away Canada geese. They have contracts with towns (including the Boston Common) and businesses to make the area uncomfortable for the geese. Twice a day this guy drives around with his dogs looking for geese. So, on this assignment, the family (including their two children), the dogs, my assistant editor and myself piled into the minivan and drove around looking for geese. It took 5 hours. But in the end, we had a fantastic local story, a fun video and hundreds of photos. This was perhaps one of the best days I’ve had “working.”

What do you look for in a good pitch from PR?

A good PR pitch is a local PR pitch. I get a call with a local family, a locally owned business, a local student and I am game for covering that story. On the other hand, if I get a call about a chain business doing something in my town with people from four towns away, I never pursue the story.

What are your main “pet peeves” when working with PR people?

I hate it when a PR person doesn’t know the newspaper they are calling. I get calls pitching a “local” story only to find out by local, they mean happening within a 30 mile radius. The best PR people do their homework, they know the town they are contacting and its deadlines. Calls on deadline days are almost never returned. The last pet peeve, press releases written in all caps, press releases not in Associated Press Style and press release photos that are too small for print, are just extra work on our end.

Anything else that you’d like PR peeps to know?

Keep it local. Newspaper editors are hungry for stories, we want to fill the paper, so make it easy for us. When you call a paper, make sure you know the community and make sure you have contact information right there.

Pressing the Press: Say Hello to Mitch Betts

By Ciri Haugh (@chaugh)

Computerworld’s Executive Editor Mitch Betts has been an editorial mainstay at the award-winning technology publication for 26 years. He started his career by covering technology issues, including the first computer-crime law, around the halls of Congress, where he says he filed stories on a dedicated word-processing machine called a PortaBubble. This veteran journalist moved his way up the ranks, becoming the Washington bureau chief and a national correspondent before transitioning into editing roles for news, columns and features. He’s still based in the Washington D.C. area, although Computerworld is headquartered in Massachusetts.

We chatted with Mitch about his role at Computerworld, his biggest pet peeves of PR people and his status as a “futurati”!

Twitter handle: (@mitchbetts)

As executive editor at Computerworld, what are your main responsibilities?

One aspect of my job as executive editor is the general oversight of the Editorial Department, including policies and processes. I’m sort of the “chief operating officer” of the department and the right-hand man for the editor in chief, Scot Finnie. For example, I had a major role several years ago in transforming our news operation from a print-focused team to an online-focused team.

These days, my major responsibility is managing the print magazine and our new digital editions. Working with a few other editors, I edit many of the magazine features along with the short articles in the Heads Up section at the front of the magazine. I also manage the freelance budget and the Editorial Calendar.

Can you tell me about one of your favorite stories that you had an opportunity to work on?

A recent example of the work I like to do is the story I assigned and edited about computerization in healthcare. It’s essentially a report card on how it’s going after 20 years of trying — and it’s not doing very well (See: “Healthcare IT isn’t living up to the hype”). What I like about the story is that it’s a relatively tough, hard-hitting feature, yet also has nuances. It’s full of research, not just anecdotes. There’s no fluff as it’s not a typical “trade press” story.

Computerworld has a long history of covering the social and political issues of the computer age, not just the bits and bytes. I’m proud of being a small part of that 40-year history.

What do you look for in a good pitch? What really makes it a compelling story idea and not just fluff?

Here’s the number one thing you need to know about Computerworld’s enterprise IT features operation: we see the world through the eyes of the corporate IT manager or CIO — not the vendors. So whatever would interest the CIO of Southwest Airlines or FedEx or Procter & Gamble, for example, is what we want to cover. We build our stories from the ground up by finding out what the corporate IT shops are doing.

So, you can see that the best pitch for us is on a customer (we call them “users”) but not just any customer. We don’t have the time or resources to cover run-of-the-mill customer stories. Tell me about a big company doing big things with IT and getting big results. Our stories mention the vendors involved, along the way.

So here are my two suggestions for pitches about enterprise IT:

  • Pick a large enterprise doing fascinating things with the technology and that are solving business problems. Pitch a short blurb about that customer. Put it in a business context and tell me how it’s yielding a return on investment.
  • Identify an enterprise IT trend and suggest customers who exemplify that trend. If you know of an analyst report on the topic, that’s cool too.

What are your main “pet peeves” when working with PR people?

Here are some bad ways to approach Computerworld:

  • Suggesting a profile of the vendor. Not going to happen. We’re a “user pub.”
  • Offering an interview with the vendor’s CEO or VP of marketing. That’s not usually the way we build our stories.
  • Bugging other folks — like our super-busy news reporters and editors about items on the Editorial Calendar. The Editorial Calendar has features, not news. I’m the right contact, two months in advance.
  • Bugging features people with news and product launches. Features and news are two different things.
  • Offering an article (“byline”) contributed by folks in the IT vendor community. We don’t use them.
  • Uttering the word “advertiser.” That’s really, really bad. Our editorial and advertising operations are totally separate.

What feature topics are going to be hot at Computerworld for the next few months?

I sense that the following topics are hot with our CIO-level readers:

  • Managing all the smartphones and tablets entering the workplace.
  • Cloud computing, including software as a service and private clouds.
  • Business intelligence, analytics and “Big Data.”
  • Desktop virtualization.
  • Security and data breaches.
  • Transforming the IT department into a true business partner that’s involved in strategic business projects, innovation and producing revenue.

I also have a blog post about some of the long-term trends we’re seeing:
http://blogs.computerworld.com/17936/10_megatrends_affecting_corporate_it_through_2020.

What do you think about pitching over social media? Love it or hate it?

For me, as a features editor, 140 characters is too short for what I need to know. News editors and reporters may have a different view.

Fun fact: your Google profile says you are “futerati.” Can you explain what that means?

Someone else made up that word, which is similar to the term “digerati.” In this case it means that I’m on a list of “futurists” because I have a personal interest in long-term trends and scenarios. I’m working towards a Certificate in Strategic Foresight from the University of Houston.

Anything else that you’d like PR peeps to know?

There are other ways to work with Computerworld besides pitching enterprise customers. For example, we have a reviews editor for hands-on reviews of interesting products. We do an annual “holiday gift guide.” We also welcome nominations for our awards programs, but please read the details so that you know what we’re looking for.

I can’t speak for our news editors and reporters but I have one suggestion for working with them: oftentimes they’re feverishly working on whatever is the “hottest story of the day,” like the latest data breach or IT controversy.  They are under tremendous time pressure to get the story posted. If you can offer quick access to an expert source on that topic, you could be a hero. That’s much better than trying to squeeze another story onto their already crowded plates.

Our staff listing has news beats and contact information and is a pretty good place to find out who does what at Computerworld.


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