Posts Tagged 'iphone'

iPhone 4 Day: “Let Them Eat Donuts”

By Daisy Kong (@dayseye)

Yesterday morning, I joined our client, Mobclix, as they passed out dozens upon dozens of Krispy Kreme donuts to the incredibly long lines of Apple fans waiting eagerly for the iPhone 4. It started at an ungodly hour and it was cold (what can I say, it was a typical San Francisco summer day), but you could see and feel the excitement in the air. Don’t believe me? Just check out our footage of the lines, which basically wrapped around the entire block, to see for yourself:  

The Opportunity & The Tactic: Given the sheer volume of buzz and press coverage that iPhone day gets each year, SHIFT advised the Mobclix executive team to be on-site at SF’s Flagship Apple Store at the crack of dawn to serve a resource for press. 

The Result: By being at the right place at the right time, the team scored an interview with CNBC! 

[Mobclix co-founder, Krishna Subramanian, speaks to CNBC]

Apparently Getting Up @ 7 Doesn’t Cut It

Originally posted on Jany’s blog.

Things I learned this morning:

  • Even the teeny AT&T store by my house in Oakland was packed this morning.
  • AT&T stores only carried about 100 units.
  • AT&T servers crashed this morning.  *Good job!*
  • Jobs somehow managed to artificially boost demand again.
  • Video is fun… but it just doesn’t make up for the fact that I wasn’t that guy standing in front, knowing he’s getting one. (I r not happy)

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