Here at SHIFT, we pride ourselves on not only our creativity, but also our ability to bring extraordinary ideas to fruition. This is why we were all ecstatic when we recently received word that SHIFT had been awarded not one, but TWO Bulldog Awards. That’s right, on the heels of SHIFT’s recent honor of being named the 2012 Digital/Social Agency of the Year by the Holmes Group, the agency took home a Silver Bulldog Award for “Best Campaign under $10,000,” along with a Bronze Bulldog Award for “Best Technology Campaign – Business Category.” Check out details around both winning campaigns below.
Who says there is no such thing as a free lunch?
It’s no surprise that the war for talent in the Bay Area is heating up more and more by the second. SHIFT’s Appirio team saw a PR opportunity to bolster Appirio’s recruiting efforts at Dreamforce by capitalizing on the media presence at the event and latching onto a recent U.S. jobs report. Realizing that free food and an event filled with hungry software developers was a match made in heaven, the team coordinated for a taco truck filled with free food to be parked just outside conference doors.
The campaign, which cost less than $2,000, resulted in 8.7 million impressions and coverage in Bloomberg Businessweek, San Francisco Chronicle, San Jose Mercury News, Palo Alto Daily News, CIO and broadcast coverage on KTVU and KGO. Major Kudos to SHIFT’s Appirio team for rocking it out on this campaign and claiming the Silver Bulldog Award for “Best Campaign under $10,000.”
Getting into the game
There is no denying that the gamification space is hot right now, but this was not always the case. In a budding industry, SHIFT was determined to make Bunchball the pioneer and market leader in online gamification solutions as well as the go-to resource around the industry and any/all related trends. How could the team accomplish such a task? By starting from the ground up. SHIFT worked to educate reporters about the ROI of gamification and to make sure that Bunchball and gamification were associated as closely together as Brad Pitt/Angelina Jolie, Jay-Z/Beyonce, John Mayer/Jessica Simpson/Jennifer Aniston/Taylor Swift – well, you get the idea.
In a nine-month period, the SHIFT team secured 170+ original media hits in top-tier tech and business outlets such as Forbes, Dow Jones, The New York Times, Forrester, AllThingsD, The Wall Street Journal, Mashable and USA Today. At the end of the day, the team helped to increase Bunchball’s competitive share of voice to more than 40 percent. Congratulations to SHIFT’s Bunchball team for bringing in a Bronze Bulldog Award for “Best Technology Campaign – Business Category.”
As the only awards judged by a panel of professional journalists and bloggers, SHIFT could not be more happy to add the Bulldog Awards to our list of achievements. It is further testimony to the agency’s commitment and dedication to providing our clients with stellar work on a daily basis.
By Annie Meenan (@anniemeenan)