Posts Tagged 'pr agency'

Social Media Week New York

Last week New York City’s streets were filled with social savvy SHIFTers jetting from one panel to another for New York’s Social Media Week.  Below SHIFT’s own Reshma Fernandes (@reshma) shares a few insights into one of the panels she attended:

Can We Tweet Yet? Social Media in Financial Services – hosted by Actiance on 12/15 (Joanna Belbey) @belbey

Key takeaways

  • Social media deployment is a lot more successful when all the internal stakeholders from HR to legal to security departments are at the table at the beginning of the decision making process
  • The Regulators treat social media the same way as any other client communication so record keeping is of paramount importance
  • Put together a social media policy – every employee that represents your brand should undergo training on social media do’s and don’ts since finance is heavily regulated



A Guest Post of a Blatantly Promotional Nature

Guest post by Parry Headrick, vp of sales & marketing at SHIFT…

Today, Todd Defren grudgingly let me blog about an honor bestowed upon him by PRWeek.  He’s too shy to toot his own horn.  You see, just 3 months shy of his 40th birthday – right at the buzzer – Todd was named one of PRWeek’s “40 under 40” (subscription req’d).

At first the staff deduced this meant “under 40 inches tall,” since math is every PR person’s weak suit, and because Todd isn’t exactly a basketball legend. Turns out he’s been recognized by the PR industry’s bellwether pub, PRWeek, as one of the nation’s most intriguing, successful leaders under 40 years old.

Todd was born on St. Patty’s day in 1969. A crude version of the computer mouse had just been invented, and the Arpanet would materialize just as Todd was cutting his first teeth.  It’s fitting, then, that many years (and a lovely wife and two kids of his own) later he would start one of the PR world’s first Internet Practices at SHIFT’s predecessor agency in Boston.

Of course, the bubble ballooned and popped, and about five years ago Todd gambled big when he started SHIFT Communications with his colleagues — knuckles white on his computer mouse as he closed his eyes and transferred his life’s savings.  This is a guy who started his post-college career on the welfare rolls, so you can bet he was scared stiff.

It was a risk worth taking. PRWeek took note of how Todd helped grow SHIFT from nearly nothing in 2003 to well over $10 million in revenues in 2007, attracting clients along the way such as RealNetworks, Jim Beam, BearingPoint, Oakley, Shimano, Johnson & Johnson, Travelocity, Novell, and Akamai. And those are just some of the marquee names. A heaping helping of startup companies, as can be seen in today’s announcement of 9 new clients, have also benefitted from Todd’s advice.

There’s so much more to talk about when it comes to Todd, as regular readers of this blog know. With his help, SHIFT has become an important voice in the social media and PR realms, garnering the American Business Awards’ coveted “Agency of the Year” in 2007 and The Holmes Report’s “New Media Agency of the Year” SABRE Award in 2008.  His tireless efforts to make PR less about publicity and more about relationships, led him to invent the Social Media Release and the Social Media Newsroom templates; to help with the start-up of the Social Media Club; and so on.

Todd is doubtless squirming in his chair as he reads this, but it’s well-deserved embarrassment. As somebody who has worked side-by-side with Todd for nearly a decade, I can tell you PRWeek’s honor is well-deserved.

So drop him a quick note of congrats if you feel like it. Just don’t ask him if he can dunk.

@Churchill Club’s Annual Dinner W/ Ballmer

Post by Jany Xu

I attended the Churchill Club‘s annual dinner last night with fellow SHIFT Melissa Roxas.  We’ve been the Club’s PR agency for years now, and I’m always so excited about the panels they put on.  It’s information/insight + friends/new friends + food + alcohol.

Ballmer a la MSFT was the perfect speaker for last night’s event.  Eloquent, witty, honest and well timed.

Here are some videos courtesy of techpulse360:

Shout out to @TomForemski, @MikeArrington,  @JasonChen & everyone for making it out. 🙂

Mimosa Mornings

Usually I only drink Mimosa’s on days that begin with an “S”, so it was a bit unusual to find me at Mighty on a Wednesday morning (8 a.m.!) -but that’s where I was for the Rubicon Project/Powerset Rehab party. The kind folks there that figured with all the TechCrunch 50 partys going on the night before, that a little rehab was in order for the morning after. It was a great party that was pulled off in about three days by their respective teams at SHIFT.

Check out the well oiled machine hard at work.

The party was great, though it would have been better if I didn’t have to head in to work. But I was able to snag some pretty awesome swag – check out what was in the gift bags.

Lessons learned: Mimosa’s before work make you tired! Throwing together a party in 3 days is hectic, but doable.