Posts Tagged 'SHIFT San Francisco'

Inside the SHIFT Studio: Leslie Grant

1. Name:

Leslie Grant

2. Hometown:

Lemoore, CA

3. Where did you go to college:

UC Santa Barbara

4.  How long have you worked at SHIFT:

  One year

5. Use four words to describe yourself:

Optimistic (sometimes overly), ambivert (it’s the Gemini), easy-going (always along for the ride), dreamer (fancy spin on ADD :))

6.  What made you enter the PR industry:

I wanted to find a career that was social, creative, innovative and different from day-to-day. After doing my homework, I took a chance on PR and it has yet to disappoint.

7.  When you Google yourself, what’s the first thing that pops up:

Google+ telling me to complete my Google+ profile. How convenient!

8. What blogs or Web sites do you read every day:

Mashable and People are my go-to resources for all things social media and celeb – Twitter helps me weed through the rest of the clutter.

9. If there was a cocktail created just for you, what would you name it:

The Chatty Cathy – a few of those suckers and I’ll talk to anyone who’ll listen (beware).

10. Tell us something unexpected/surprising about you:

My great grandmother and her family originally sailed to San Francisco by way of Tahiti – her name was Ella Elisa Hedwig Tetuanui Terroro Hinatua Kramer Brown… seriously. Obviously, I got the Western European genes (hence the general disbelief).

11. What do you feel is your greatest personal success in PR thus far?

Securing a feature story in Fast Company! Excited for more to come!

Airplanes and Beyonce – The Things SHIFT is Thankful for

By Puneet Sandhu (@puneet86)

Ladies and gentlemen, SHIFT Communications’ favorite time of the year – the holiday season – has officially arrived! In celebration, all three SHIFT offices held their annual Halloween/SHIFTgiving feasts last week (get a taste of them here, no pun intended) wherein everyone managed to defeat their seemingly bottomless appetites with indecent amounts of food. (And when I say “indecent,” I mean INDECENT.)

Since then, we’ve also emerged victorious from the resulting food coma, and are now preparing for round #2 of unabashed gluttony with family and friends on Thanksgiving Day. But before we pack up for the week and head home, we wanted to pause and reflect on the things that have our hearts aflutter with gratitude this holiday season. Below are some of the things on SHIFTers’ minds this Thanksgiving.

  • Zach Servideo (@zachservideo) in Boston: I’m thankful for all of the good people in my life, especially my best friends (who just so happen to be my roommates). I’ve needed to call on them a lot this year to help out my family with a big move, and they step it up every time I need them – no questions asked. I’m lucky to live with four of these friends, all of whom I’ve known since I was 3 years old. They are an extension of my family.
  • Annie Perkins in Boston: I am thankful that my son is out of harm’s way and will be home safe with his family for the holidays. (Readers: Annie’s son, Ben, who was serving in Somalia, has just made it home to Jacksonville, FL!)
  •  Nicole Kruse (@NKruseNYC) in New York: I’m most thankful for airplanes because they make it possible for me to spend the holidays with my friends and family in California that I love and miss!
  •  Amanda Grinavich (@AGrinavich) in Boston: I am thankful for my family, friends and a job that I love. They all equal stability, and that’s something I’m certainly blessed to have at this time. I am also thankful for Beyonce because she’s fierce, and inspires the hell out of me. (Fun fact: Amanda has a “Fierce Wall” up on her cube, featuring Beyonce and others who help remind her to channel her inner fierceness)
  •  Berenise Solorio (@Bsolorio) in San Francisco: Aside from being thankful for the obvious—turkey, mashed potatoes, stuffing, oh and time with family (of course! ;])—I am beyond thankful for getting hired on as an Account Coordinator at SHIFT’s SF office. I’m honored to start my career at a firm with incredibly talented people!
  •  Alexandra Brooks (@abrooksshiftcomm) in New York: J.CREW. Kidding! I am thankful that my father is in better health than ever four years after his heart transplant.
  •  Justine Routhier (@JMassRouthier) in Boston: I’m thankful for 100-calorie snacks! Why? Without them, I wouldn’t have been able to fit into my wedding dress. (FYI, readers – Justine is SHIFT’s newest newly-wed, having been married only a month ago!)
  •  Catherine Goerz in San Francisco: I am thankful for beautiful November weather in San Francisco. It might be cold and foggy in summer, but the fall is gorgeous and warm (ish). (Goes without saying Cathy, the NY and Boston peeps are JEALOUS.)
  • Jennifer Eastman (@eastmanj) in New York: I am thankful for all the SHIFT bakers, chefs and mixologists. My pants, on the other hand, are not as thankful.
  • Kristen Zukowski in Boston: I am thankful that with tornados, earthquakes, hurricanes and even snow in October, my friends and family are all well. It really makes you think about how the world, in particular your own world, can change in a moment’s time!
  •  Cathy Summers (@csumm) in San Francisco: I get to work with some of my favorite people in the world, which makes work seem a little less like, well, you know, work. 🙂

And our personal favorite…

  •  Danielle Mancano (@dmancano) – Padded bras and Crest White Strips.

Dear SHIFT…

By Leslie Grant

Dear SHIFT,

Nearly one year ago, I made the decision to take a chance on you. At the time, I was living in sunny San Diego working a career in marketing and needed a change. So you’re probably wondering, why you? I mean, you weren’t exactly convenient. To be perfectly honest, I really just needed to get my foot in a door, any door – even if that meant moving across the state for an internship.

Lucky for me, I learned rather quickly (at least once I figured out that awkward mustaches weren’t actually a normal thing around here – thanks, Movember) that you were a pretty good door to have opened.

Over the course of a year, you have taught me everything there is to know and love about life as a 20-something living in SF – from wine tasting in Sonoma to summer Fridays, ice skating in Union Square and team bonding sessions at Sapphire (you know, the cheap dive bar down the street where fellow SHIFTers are known by first name) – I’ve learned that the key to happiness and success in the world of PR is good company and the occasional happy hour.

Oh, and then there’s the work part (how could I forget). I must say, you sure do know how to pick ‘em. Not only are SHIFTers super creative and dedicated PR rockstars, they are also eager to show the newbies how PR is really done. The opportunities to expand my knowledge of the industry and grow in my career have been endless and I’m constantly impressed by everyone’s hard work and most of all, passion.

Looking ahead, I’m excited for many more opportunities to learn and grow in the industry and for all of the fun activities that you have in store. I feel lucky to be a part of the SHIFT experience and can’t wait to see what the next year will bring.

Until next time,

Leslie

Sweet Tom, Tweet On

Post by Jany Xu

Sweet Tom

Tom Foremski stopped by for a quick lunch at SHIFT’s San Francisco office yesterday.  I’d never really met him, only seen him from afar.  He has the most soothing voice and a deep understanding/insight into the valley (which makes his blog, Silicon Valley Watcher, such an appropriate name).

The discussion centered around the evolving roles of PR and media in the tech industry, more specifically, where are we going and how to we pitch you.  Here are some of his pearls:

  • What happens if old media dies before new media learns how to walk?
  • You can’t fake interest online (referring to bloggers and their topics).
  • Google isn’t a tech company.  Google is a tech enabled media company.

.

Tweet On

As if Tom isn’t enough, our own Todd Defren had a tweet up last night @ Elephant & Castle.  Of course, I had to make an appearance, and I’m so glad I did.  Why?

  • Hef- its the end of a long work day; my body keeps telling me I haven’t slept and need to get on that.
  • Great company- I swear, at one point, we were discussing the merits of choosing the right traditional & new media strategies for each company, and then, we started talking about Folsom Street Fair (I am SO going this year!).
  • Elephant & Castle- we had the whole downstairs.  It wasn’t too loud.  Our server was amazing.

Shout outs to @bitemarks bunch, @dale, & @julie.


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