Posts Tagged 'Super Bowl'

The Real Winner of Super Bowl 2012: Social Media

By Dave Finn (@DFinn0711)

We all know how quickly social media has changed the way information is shared and consumed. Twitter, Facebook, Google+ and all the rest transcend boundaries and are now used as key outlets for foreign governments, Major League Soccer teams, media publications, school districts and everything in between. Simply put, social media provides individuals and organizations a microphone that projects their voices across the globe.

The host committee of Super Bowl XLVI in Indianapolis is the latest example of an organization using social media to consolidate and project its voice and the information it has to share. Raidious, an Indy-based digital marketing firm, has put together a team to manage all Super Bowl-related social media activity. With at least 70,000 fans in town to watch Giants-Patriots at Lucas Oil Stadium yesterday and thousands more in the area to enjoy Super Bowl Week festivities, the team’s mission was simple: get the important event information out efficiently.

This was Indianapolis’ first crack at hosting a Super Bowl – and as far as I know, Indy isn’t a popular tourist attraction – so it’s likely that most visitors to the city knew absolutely nothing about it.

That’s where the social media team came in.

In addition to monitoring key words and trends contained in the countless number of Super Bowl game-related tweets, the team used social media platforms to share parking, ticket, event and facility information as well as directions to restaurants and bars, complete with drink deals.

Downtown Indianapolis’ layout is very condensed, so traffic was a nightmare all week. But the social media team didn’t let that fall through the cracks. On Friday, @SuperBowl2012, the team’s official Twitter handle, responded to an Indianapolite (Indianapolan? Indianapoler?) complaining about the gridlock:

Because of the social media team’s efforts, visitors to the capitol of Indiana experienced one-stop shopping for all relevant logistical information – and that’s the key. This brand new effort by the Indianapolis host committee demonstrates social media’s ability to unify a variety of different information in one place. The people running Super Bowl XLVI’s festivities certainly had a lot to say, but social media platforms afforded them one voice with which to say it.

With so much to do and see for fans during Super Bowl Week, this new age task force did its best to minimize aggravation and maximize the enjoyment of one of America’s biggest spectacles. They did it by using social media.

By many accounts, Super Bowl XLVI in Indianapolis was a huge success. And to think we’ve barely talked about the football game.

Why the Patriots are going to win the Super Bowl

First up, Mike Fearon’s concrete logic for why the Pats are winning the Super Bowl this year…

In the Game of Bowls, you partake in Metaphorical Cannibalism or you die (apologies to George R.R. Martin).

While NY is happy paying for overpriced gastropub fare and SF is downing garlic fries on the bandwagon, the more cerebral, cunning, ruthless New England fan is devouring their opponents’ souls. Through black magic or the dark arts you ask? No, the Patriots will win through cooking a game day menu based on their opponent’s location and culture.

For example, the Denver Broncos didn’t stand a chance after I prepared and consumed Rocky Mountain Oysters and [The] Lamb [of God]. This combination represented the Colorado area’s hunger for prairie oysters while honing into their much ballyhooed QB’s belief system. The result: 45-10. Indeed the only miracle last Saturday was making Denver’s favorite fried snack edible.

To some, that might be a bit extreme. But how can I ask the Pats to try hard if I fail to put forth the same effort? This level of dedication is usually reserved for the Night’s Watch. Unfortunately, the sweet summer children in SF and NY are blissfully unaware of the long night, when the sunny victories hide for years, and children are born and live and die all in runner-up darkness. February 5 is time for fear, my little lords, when Wes Welkers move through the woods…

Oh you wanted real football reasons – here’s a simple formula:

Belichick + Brady + Gronkowski = BOOM!

Send a raven to the Inner Harbor. The pats are coming.

If that wasn’t scientific enough for you, I’ll turn it over to Annie Perkins who gives you Vegas’ take on the Patriots…

If the Las Vegas oddsmakers are correct, the New England Patriots will win Super Bowl XLVI. As of today, the Pats are 11/10 favorites to win it all! They are so sure of a Pats victory, that a bet of $100 on the Pats would only return $110. Contrast that with their opponent for this weekend: if the Ravens win the Super Bowl, a $100 bet pays $600!

Las Vegas and their bettors know that the Patriots are the number one seed in the AFC for a reason. They are a 9 point favorite to win at home this Sunday in the AFC Championship Game. As good a defensive team as the Ravens are, the Patriots have one of the best offensive alignments in the history of the game and the most playoff experience. If they make the Super Bowl this time, it will be the Patriots 5th in 11 years.

Patriots 35-14 in the AFC Championship and 30-21 in the Super Bowl.

(Personal side bar:  My husband has been a season ticket holder for almost 20 years.  I have been to 4 games in our 15 years of marriage…. My choice. He may have contributed to the content in this post.)

Why the Giants are going to win the Super Bowl

Giants Will Win Fourth Super Bowl in Franchise History

Eli Manning

After four straight convincing wins, the New York Giants are in the NFC Championship Game. And of the four teams still alive in the NFL playoffs, they have the best chance to win Super Bowl XLVI.

It’s easy to forget that on December 18, they were 7-7 and had just gotten embarrassed at home by the last place Washington Redskins. Statistically, the Giants were near the bottom of the league in total defense and were last in the NFL in rushing. With two games left on the schedule, their postseason hopes were on life support.

Yet in only a month’s time, the Giants have not only turned into the sport’s hottest team, but they have become the most balanced team in the league. Led by Pro Bowl quarterback Eli Manning and receivers Victor Cruz and Hakeem Nicks, the aerial attack is still as dangerous as it’s been all year, but the late-season emergence of a disciplined defense with the NFL’s best pass rush and an effective running game has been the difference between missing the playoffs and contending for a championship.

On offense, the Giants are simply difficult to defend. When they come out in three-receiver sets with Cruz, Nicks, and Mario Manningham, they can throw the ball down the field or keep it on the ground with Ahmad Bradshaw or Brandon Jacobs, which opens up play action. In theory, the Giants can execute a full gameplan using one formation, making it tough for defenders to know what’s coming.

Flip to the other side of the ball, and the Giants can do what most teams in the NFL can’t – they get to the quarterback with only a four-man rush. At times, they can get pressure with Jason Pierre-Paul, Justin Tuck, Osi Umenyiora and Mathias Kiwanuka and don’t have to send linebackers and defensive backs on blitzes. That means opposing quarterbacks have only a few seconds to throw the ball – into full coverage – before the pass rush gets there. Green Bay’s Aaron Rodgers, the probable MVP, can tell you that’s hard to do.

The Giants have peaked at the right time, are versatile enough to win any type of football game, and have an elite quarterback in Manning, who set an NFL record this season with 15 fourth-quarter touchdown passes. Sorry San Francisco and Boston (and SHIFT-less Baltimore), but it’s the Giants’ Super Bowl title to lose. 

Super Bowl 46