Posts Tagged 'Tool Time'

The Power of Pinterest: Why Everyone Should Join the Pin-sanity

By Donna Ho (@donnatho)

So what’s with all the hype around Pinterest? As cliché as it sounds, unless you’ve been living under a rock, you’ve most likely heard of the virtual pin board and social photo sharing website. Or you’ve been asked just a few too many times, “Are you on Pinterest?”

While it may have initially been an online spot for food lovers and wedding hopefuls, the site has become much more as a number of brands, businesses, and influencers have joined the Pin-sanity. The site was recently named one of the top 10 websites within the Hitwise Social Networks with nearly 11 million total visits in a week. And according to a study by Shareaholic, Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn combined.

Everyday People Pin

Just a few months ago, I was that person who didn’t get it. Why was this virtual pin board so cool? After taking another poke around the site, I quickly became a Pin-somniac. What’s not to love about bookmarking and organizing you favorite photos and feeling creative? Being able to click through images to other interesting links made the site even more addicting and exciting, which brings to me to why others are catching on to the social media network trend.

Brands Pin

As brands have become comfortable with Facebook and Twitter and are learning the ins and outs of Google+, they are now adding Pinterest to their social media repertoire. The ability to pin and share photos through links helps drive traffic and therefore, increase visibility and sales. A marketer’s dream, right? Chobani and Mashable are just a few examples of some who are successfully pinning their own product/content. Marketers are even thinking outside the box, using Pinterest for contests, adding a Pin-It buttons to their site and using hashtags.

Brands are not only using the site to promote their own product, but create a brand personality online that will engage users.

Take for example, InStyle Magazine created a board for a Valentine’s Day Gift Guide, in which its 4,000+ followers most likely re-pinned, liked and purchased these products.

Influencers Pin

Just like Twitter and Facebook, people follow personal brands and enjoy seeing what their favorite guru’s inspiration. Fashion Director for Marie Claire, Nina Garcia, an expert in the fashion trend, for example, is very active in the Pin world with more than 240,000 followers interested in the upcoming seasonal fashion.

Whether you’re using the social network to spark ideas for your clients or for your own personal enjoyment, Pinterest is a fun and easy-to-use social tool that I believe has the power to stick around for a while. Although the site’s user base is mostly female, I have a feeling the guys won’t be too far behind to catch onto the trend. Are you convinced of the pin-sation?

Tool Time: PicPick

By Emma Murphy (@E_Murphy)

This post is for all the account coordinators out there who are tasked with regularly scanning the Web for news about their clients and clipping relevant articles.

Scanning for news and compiling clip reports can be a time-consuming process, particularly for ACs at agencies that use PC computers. Why, you ask? PCs don’t have a particularly user-friendly screen capture function.  I find the PC “Shift + PrtScn” command frustrating because you’re only able to take a screen grab of your entire screen. You have to spend valuable time cropping the image to isolate whatever you’re most interested in, which when you’re clipping articles is usually the outlet’s logo or an image with which your team supplied the writer.

Mac users, I’m sure, are familiar with the much more user-friendly “Command + Shift + 4” screen capture command that allows you to take a snapshot of a select area of your screen.

Well, PC users, I want to introduce you to a handy application that allows you to take a screen grab on a PC just like you can on a Mac. It’s called PicPick.

You can download PicPick for free, here. Once you have it installed, just click “Shift + PrtScn” like you ordinarily do to take a screen grab. Crosshairs will automatically pop up, and you’ll be able to select just some portion of your screen to capture. Once your image is in PicPick, you can easily resize, rotate, sharpen, or blur it… you can do any number of things. Also, what’s great is you can choose in which format you want to save your image, including: jpeg, gif, bmp or png.

I’ve already introduced one or two ACs here in the SHIFT NYC office to PicPick, and my guess is that if you ask them about the program, they’ll rave about it. They’ll say what a timesaver it is. Try it out for yourself and leave a comment here to let other Slice readers know how you like it.

Tool Time: Do you give a hoot about HootSuite?

By Justine Massiello (@jmassiello)

Image from HootSuite

I don’t know about you but I’ve wanted to be able to be in two places at once – which is exactly what HootSuite ( lets you do. This bad boy is perfect for the professional Twitter client, it helps you monitor keywords, manage multiple Twitter profiles, schedule tweets and measure your success. Also known as, everything and more that your client wants and needs from you.

The Good:

  • Its freeeee!
  • Tweet scheduling
  • Manages multiple twitter profiles
  • URL shortening and tracking
  • Monitors RSS feeds and send headlines out in your Twitter feeds automatically

The Bad:

  • Statistics – they are there but don’t always work
  • Functionality is not so clear at first glance – you’ve got to work with it to figure it out

Image from HootSuite


The Verdict:

  • I would highly recommend HootSuite to those who are in need of a successful Twitter campaign.  I love tools/applications for Twitter that schedule your tweets and shorten the URL.  It also saves you time and makes you look like a magician, what more could you ask for?

Overall rating: I give HootSuite 4/5 slices!