Archive for the 'Social Cause' Category

Brews and Books to Support Children’s Literacy

By Danielle Coe (@danibird)

As we gear up for the holidays, SHIFT’s San Francisco office is excited to host the first ever Brews and Books fundraiser mixer this Thursday, Dec. 1. Joined by clients, friends and local reporters, we’ll spend the evening tasting delicious beers from San Francisco locals Rogue Ales, all for a good cause.

As PR professionals at SHIFT, our everyday revolves around reading as we stay up to date with news in pubs like Mashable, GigaOM, The New York Times and The Wall Street Journal, not to mention the overwhelming role writing plays in our job as communicators with both clients and media; so spreading the value of reading is a cause close to all of us. We are proud to support Garfield Elementary School in San Francisco by partnering with First Book, a nonprofit organization that has provided more than 85 million new books to children in low-income communities throughout the U.S. and Canada. On Thursday, in addition to sampling beers we’ll be asking for donations to help us reach our goal of $1000 to support Garfield.

Once we’ve reached our goal, First Book will work with Garfield to pick out books from the organization’s online Marketplace. The books are on average $2.50 each, meaning that our contribution will go a long way to help replenish Garfield’s collection.

Looking for something to do on Thursday? Stop by and join us! Visit to RSVP. And if you can’t make it but are still in the spirit of giving, please visit our First Book fund page and help us reach our goal!

Want to learn more about First Book and Garfield Elementary?

A recognized leader in social enterprise, First Book has pioneered groundbreaking channels to provide new books and educational resources at deeply reduced prices — and for free — to schools and programs serving children in need. Since 1992, First Book has provided more than 85 million books to children from low-income families. First Book provide teachers and program administrators with greater purchasing power and access to high-quality books that otherwise would not be available to them.

Garfield Elementary School is a culturally diverse public school, serving kindergarten through fifth grade students in the Telegraph Hill area of North Beach in San Francisco. Garfield supports a rigorous academic curriculum offering general education, Chinese bilingual and Asperger’s Syndrome specific programming for local children. SHIFT is excited to support Garfield this holiday season and to help contribute to a year of improvement and success in the classroom! Go Mighty Dragons!

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